Online bachelor’s degrees in marketing are easy to come by in the United States; over 100 schools have proudly made their program available to students all over the country. And with so many flexible and affordable options available, students will find it hard to come up with a reason not to complete their degree. This is especially true of pre-service or early-service professionals.
There are so many programs, however, that it may be a daunting task for a student to complete the research necessary to narrow down their list of schools that they will apply to. This ranking was created to help in that endeavor; here, students will find information about residency requirements, curriculum objectives and program requirements for the schools listed. And with just the best schools listed in terms of affordability, students will also have access to the tuition rates for the next coming academic year, making it easier for them to make a selection.
Methodology
This ranking was created by first doing a general search for “online Bachelor’s in Marketing degrees” through the National Center for Education Statistics and its College Navigator database. There were 120 colleges and universities that made the cut, and so each was individually reviewed. These schools were then assigned points based on the following factors:
Average Cost of Attendance
Tuition for one year – based on 15 hours per semester:
Under $7,500 – 3 Points
$7,500 – $15,000 – 2 Points
$15,001 and above – 1 Point
Student-to-Faculty Ratio
10:1 or less – 3 Points
11:1 to 15:1 – 2 Points
Greater than 15:1 – 1 Point
The final 35 schools, which are listed below, were chosen based on the total amount of points accrued. They are listed in descending order.
Ranking Low-Cost Online Bachelor’s in Marketing Degrees
35. The University of Alabama at Birmingham
Birmingham, Alabama
Points: 3
Program Website
The University of Alabama at Birmingham is one of the top schools for an online Bachelor’s of Science in Marketing degree. This program is fully accredited by the Association to Advance Collegiate Schools of Business and is highly ranked by The Princeton Review. Students will find that this is a fully online program; there are no residency requirements. Financial aid and a general transfer credit policy are also available, ensuring that students can complete the degree with little concern. Students will be expected to complete a minimum of 120 credit hours, a capstone project, a field experience, and a final exam. Sample courses include International Marketing, Integrated Marketing Communications, and Entrepreneurship and Marketing Planning.
In-State Tuition: $12,630
Out-of-State Tuition: $29,130
Student-to-Faculty Ratio: 19:1
34. The University of Memphis
Memphis, Tennessee
Points: 3
Program Website
The bachelor’s online in marketing degree that is available from the University of Memphis was designed to help students bridge business and marketing. The Bachelor of Business Administration in Marketing is fully accredited by the Association to Advance Collegiate Schools of Business. Buoyed by a fully online program, small class sizes, and professors with expertise in the field that they teach, online students will find that this is an incredible program that will touch on all aspects of marketing from research to practical application. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Principles of Social Media Marketing, Management of Marketing Strategies, and Retailing Management.
In-State Tuition: $12,600
Out-of-State Tuition: $12,600
Student-to-Faculty Ratio: 16:1
33. Bellevue University
Bellevue, Nebraska
Points: 3
Program Website
Bellevue University confers an interesting online Bachelor’s of Science in Marketing for students ready to take the field on head-first. This degree is offered 100 percent online with no residency requirements. Students will have access to a rigorous curriculum that focuses on how to become a better marketer in the business world, enabling them to utilize digital media to serve their needs. The program serves as a gateway to the workforce after graduation or can be used as a bridge to the school’s online marketing program. Students will be required to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Critical Business Communications, Marketing research, and Segmentation, Consumer Behavior, and Relationship Management.
In-State Tuition: $12,450
Out-of-State Tuition: $12,450
Student-to-Faculty Ratio: 31:1
32. The University of Louisiana at Monroe
Monroe, Louisiana
Points: 3
Program Website
Students interested in an affordable online undergraduate marketing degree should look to the University of Louisiana at Monroe. The school’s online Bachelor of Business Administration in Marketing was designed to help students who are interested in business marketing. Students will learn everything they need to know about the field, including research and theory, client service, event planning, and digital media strategy. With small class sizes and a dedicated online faculty and staff, students will be well prepared to enter the workforce and take entry-level and mid-level positions. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree and its requirements, including sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $12,000
Out-of-State Tuition: $12,000
Student-to-Faculty Ratio: 19:1
31. Coastal Carolina University
Conway, South Carolina
Points: 3
Program Website
Coastal Carolina University confers an online Bachelor’s in Marketing degree that will help students learn the marketplace and how to speak to their target audience. This program is fully accredited by the Association to Advance Collegiate Schools of Business International, a fantastic accrediting body that is respected by all employers. There are a variety of emphasis areas, including social media marketing, integrated marketing communications, marketing research, and international marketing. Students will find that this degree is a great stepping stone to the school’s online MBA program but may also be useful in finding a job after graduation. Students will be expected to complete 120 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $11,536
Out-of-State Tuition: $26,648
Student-to-Faculty Ratio: 17:1
30. New Mexico State University
Las Cruces, New Mexico
Points: 3
Program Website
Students who wish to complete a bachelor’s degree in marketing online will find that New Mexico State University has a program developed just for them. The school’s Bachelor of Science in Marketing was designed to be completed entirely online with no residency requirements. Class sizes are kept small and students will be supported by a full suite of online features as well as dedicated professors who are trained in the art of online learning. Along with the major core curriculum, students will also learn about related business disciplines that will enhance their ability to be effective in the field. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Retail Management, Strategy and Policy, and Marketing Research.
In-State Tuition: $11,073
Out-of-State Tuition: $11,073
Student-to-Faculty Ratio: 16:1
29. Northwest Missouri State University
Maryville, Missouri
Points: 3
Program Website
Northwest Missouri State University confers an online Bachelor of Science in Marketing that will help students understand the purpose of the field as it relates to consumers. Students in this interdisciplinary program will find that the degree was designed to give practical training to ensure they are ready for the field upon graduation. This is a wholly online program; there are no residency requirements. Students will have the option to transfer in as many as 60 credits towards graduation. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Principles of Marketing, Marketing Research, and Marketing Management.
In-State Tuition: $11,004
Out-of-State Tuition: $17,657
Student-to-Faculty Ratio: 21:1
28. Old Dominion University
Norfolk, Virginia
Points: 3
Program Website
The affordable bachelor’s degree in marketing online that is offered by Old Dominion University was designed to prepare working adults for a career in business marketing. The Bachelor of Science in Business Administration in Marketing is a program that has undergone extensive updates to reflect the new trends toward digital media and research. Students will benefit from this degree is offered entirely online with no residency requirements. Those interested in completing their online MBA with ODU will also have the chance to complete graduate courses during their undergraduate plan of study. Students will be required to complete 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Multi-National Marketing, Consumer Behavior, and Marketing Research.
In-State Tuition: $10,560
Out-of-State Tuition: $11,670
Student-to-Faculty Ratio: 18:1
27. Dakota State University
Madison, South Dakota
Points: 3
Dakota State University confers the Bachelor of Business Administration in Marketing. The program is fully accredited by the Accredited Council for Business Schools and Programs This is a degree that is offered wholly online or as a hybrid program. Students will complete a rigorous curriculum that is focused on marketing research and digital media. This is a hands-on program; the majority of the courses require case study papers as well as team projects. This degree requires that students complete a minimum of 120 credit hours of coursework, a capstone project, a portfolio, and a comprehensive final exam. Sample courses include Personal Selling, Consumer Behavior, and Promotional Strategy.
In-State Tuition: $10,201
Out-of-State Tuition: $10,201
Student-to-Faculty Ratio: 17:1
26. The University of Wisconsin at Stout
Stout, Wisconsin
Points: 3
Program Website
Students interested in an affordable online undergraduate marketing degree will want to check out the University of Wisconsin at Stout. This school confers the Bachelor of Science in Marketing and Business Education, a program that can be earned entirely online or through a hybrid format. Students can begin their program from scratch or transfer in credits from a regionally accredited university. Students will find that there is a great deal of flexibility in this program; the curriculum enables students to tailor their courses to their interests. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $10,020
Out-of-State Tuition: $10,020
Student-to-Faculty Ratio: 20:1
25. West Texas A&M University
Canyon, Texas
Points: 3
Program Website
West Texas A&M University confers an online Bachelor of Business Administration in Marketing, a degree that is designed to be offered wholly online. This program is fully accredited by the Association to Advance Collegiate Schools of Business and is recognized by U.S. News and World Report for their excellent undergraduate programs. Students will be met with a comprehensive curriculum that focuses on digital media and intercultural communications, two fields that are informed by each other. This degree will require students to complete a minimum of 120 credit hours of coursework, a capstone project, and a set of comprehensive final exams. Sample courses include Emerging Media Law, Digital Communications and Collaboration, and Current Issues in Management Communication.
In-State Tuition: $10,015
Out-of-State Tuition: $23,191
Student-to-Faculty Ratio: 20:1
24. Northwestern State University of Louisiana
Natchitoches, Louisiana
Points: 3
Program Website
Students who are curious about the relationship between business and marketing should check out the Northwestern State University of Louisiana. This school confers a Bachelor of Science in Business Administration in Marketing. Students will love the fact that this school features a 100 percent online curriculum, small class sizes, and a dedicated online faculty and staff. The program was designed to provide students with an understanding of business and marketing and how the two fields interact. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $9,800
Out-of-State Tuition: $9,800
Student-to-Faculty Ratio: 20:1
23. Metropolitan State University
Saint Paul, Minnesota
Points: 3
Program Website
Metropolitan State University confers the Bachelor of Science in Marketing, an online degree that has no residency requirements. Students will have access to research, strategy and practical courses throughout the curriculum, enabling them to put into practice what their professors, most of whom have years of experience in the field, have taught them in the virtual classroom. Students will find that this is a program that thrives on interdisciplinary electives, providing each individual with a well-rounded view of the field. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Consumer and Professional Buyer Behavior, Integrated Marketing Communications, and International Marketing.
In-State Tuition: $9,111
Out-of-State Tuition: $9,111
Student-to-Faculty Ratio: 17:1
22. The University of Texas of the Permian Basin
Odessa, Texas
Points: 3
Program Website
The Bachelor of Business Administration in Marketing online that is available from the University of Texas of the Permian Basin is a great foundational degree for students who are interested in working in the field. Students will find that this is a flexible and convenient program; courses last just seven weeks and all requirements can be fulfilled online. This degree is also fully accredited by the Association to Advance Collegiate Schools of Business. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Sales Management, Consumer Behavior, and Marketing Research.
In-State Tuition: $9,111
Out-of-State Tuition: $9,111
Student-to-Faculty Ratio: 27:1
21. Indiana State University
Terre Haute, Indiana
Points: 3
Program Website
Indiana State University confers an online undergraduate marketing degree that will be great for students looking to enter the field as early-service professionals. The Bachelor of Science of Online Marketing is available 100 percent online, enabling students to fit their education around their other responsibilities. This degree comes with one concentration: Marketing Management. Students will benefit from relatively small class sizes and a dedicated online faculty and staff. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Product and Pricing Strategy, Marketing Channel Structure and Strategy, and Promotional Strategy.
In-State Tuition: $8,890
Out-of-State Tuition: $11,380
Student-to-Faculty Ratio: 22:1
20. Bemidji State University
Bemidji, Minnesota
Points: 3
Program Website
The online Bachelor of Business Administration with a major in marketing from Bemidji State University is a fully online degree that has no residency requirements. The program is focused on showcasing how different fields, such as marketing, influence the business world. Students may start this degree from the beginning or transfer eligible credits from a regionally accredited university in order to complete the program faster. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Consumer Behavior, Personal Selling, and International Marketing.
In-State Tuition: $8,863
Out-of-State Tuition: $8,863
Student-to-Faculty Ratio: 21:1
19. The University of Maryland University College
Adelphi, Maryland
Points: 3
Program Website
The University of Maryland University College is the perfect place to earn an online undergraduate degree in marketing. This school confers the Bachelor of Science in Marketing, a degree that is dedicated to ensuring that students understand the various concepts and theories that make up the field. This is a fully online program that enables students to transfer in up to 90 credits from a regionally accredited university or college. Students will love the small class sizes and a full suite of online features that this institution offers. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Consumer Behavior, Managing Customer Relationships, and Nonprofit Marketing.
In-State Tuition: $8,820
Out-of-State Tuition: $14,970
Student-to-Faculty Ratio: 18:1
18. Peru State College
Peru, Nebraska
Points: 3
Program Website
Students interested in an online undergraduate marketing degree should look into Peru State College’s offering. The Bachelor of Business Administration in Marketing is a great choice for students interested in going into the private sector after graduation; students may also prepare themselves for the school’s online MBA with this program. Because of the importance of graphic design in the digital media landscape, students are highly encouraged to also earn a graphic design minor. Students at this school will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $8,670
Out-of-State Tuition: $8,670
Student-to-Faculty Ratio: 22:1
17. The University of Northwestern Ohio
Lima, Ohio
Points: 3
Program Website
The University of Northwestern Ohio confers an online undergraduate degree in marketing that will prepare students for a variety of positions within the field. While academic research is applied in this program, it was designed to help students master the practical skills they will need in the field. This wholly online program offers students a variety of free and directed electives to help them tailor their degree to their interests. All students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, a portfolio review, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $8,250
Out-of-State Tuition: $8,250
Student-to-Faculty Ratio: 28:1
16. Missouri Southern State University
Joplin, Missouri
Points: 4
Program Website
Students at Missouri Southern State University have access to the school’s online undergraduate degree in marketing. The wholly online Bachelor of Science in Business Administration in Marketing was designed to help students develop the practical skills they would need to take on nearly every position available in the field. From marketing research to brand management, students will find at least one course that will help them in their career goals. Combining both business and marketing in the same degree also ensures that students will be ready to work in the field with small and large companies. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Consumer Behavior, Marketing Research, and Marketing Strategy.
In-State Tuition: $8,121
Out-of-State Tuition: $8,121
Student-to-Faculty Ratio: 19:1
15. The University of Mary
Bismarck, North Dakota
Points: 4
Program Website
The University of Mary confers two programs that may be of use to students interested in an affordable undergraduate marketing program. The school offers the Bachelor of Arts and the Bachelor of Science in the field, both of which are available wholly online with no residency requirements. Students will find that this program is supported by small class sizes, a dedicated online staff, and a bevy of online features. The program is also flexible enough to fit into any professional’s schedule. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $14,400
Out-of-State Tuition: $14,400
Student-to-Faculty Ratio: 15:1
14. Park University
Parkville, Missouri
Points: 4
Program Website
Students who are interested in an affordable online bachelor degrees in marketing will want to take a look at Park University. The Bachelor of Science in Marketing at this university is fully accredited by the Accreditation Council of Business Schools and Programs. Students will be prepared to enter the workforce after graduation or move on to graduate education. This degree is results-oriented and focuses on current trends and issues in the industry, ensuring that students have the skills and knowledge necessary to make an impact on the field. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Marketing Management, Consumer Behavior, and Digital Media Skills.
In-State Tuition: $11,970
Out-of-State Tuition: $11,970
Student-to-Faculty Ratio: 15:1
13. Columbia College
Columbia, Missouri
Points: 4
Program Website
Columbia College confers an online marketing undergraduate degree that can be found entirely online. Students will find that the Bachelor of Arts in Marketing gives them the chance to learn how the marketing field is informed by business trends. Students will find that the program was designed to help them prepare for entry-level positions or set the foundation for graduate studies. This program is known for small class sizes and a full suite of online features. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $11,250
Out-of-State Tuition: $11,250
Student-to-Faculty Ratio: 15:1
12. Temple University
Philadelphia, Pennsylvania
Points: 4
Program Website
Students enrolled at Temple University will have the chance to complete an online Bachelor’s in Business Administration in Marketing. This fully online program was designed to focus on key activities and research analytics, ensuring that students understand how trends develop. There are a variety of key sequences available with this degree, including digital marketing, sales force effectiveness, and supply chain management. This degree requires a minimum of 124 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $17,850
Out-of-State Tuition: $17,850
Student-to-Faculty Ratio: 14:1
11. Troy University
Troy, Alabama
Points: 4
Program Website
Troy University is home to an excellent online Bachelor’s of Science in Business Administration in Marketing. This degree is fully accredited by the Association of Collegiate Business Schools and Programs. Students will love the fact that this degree is offered entirely online with no residency requirements and features small class sizes and individualized attention. The program combines various aspects of business and marketing together to showcase how the two work in tandem. Students will find that there are a variety of free and directed electives that will enable them to move through the curriculum while also tailoring it to their needs. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Marketing Research, Global Marketing, and Managing in a Global Environment.
In-State Tuition: $10,140
Out-of-State Tuition: $10,140
Student-to-Faculty Ratio: 15:1
10. The University of West Alabama
Livingston, Alabama
Points: 4
Program Website
Students enrolled at the University of West Alabama have the option to complete an online Bachelor of Business Administration with a concentration in marketing. This program is fully accredited by the Accreditation Council of Business Schools and Programs. Students will find that this degree is offered 100 percent online with no residency requirements. Small class sizes and experienced professors will provide students with the individualized attention that the school is known for. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Market Research, Marketing Strategy, and Consumer Behavior.
In-State Tuition: $9,750
Out-of-State Tuition: $9,750
Student-to-Faculty Ratio: 13:1
9. Minot State University
Minot, North Dakota
Points: 4
Program Website
Minot State University is home to an affordable online Bachelor of Science in Marketing. This school provides students with the chance to complete the program wholly online or in a hybrid format. Students will have access to small class sizes, a core curriculum that is evenly split between business and marketing courses, individualized attention, and a full suite of online features. Courses in the major focus on various aspects of marketing, providing students with limitless possibilities of what they can accomplish while in the program. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Integrated Marketing Communications, International Marketing, and Consumer Behavior.
In-State Tuition: $8,829
Out-of-State Tuition: $8,829
Student-to-Faculty Ratio: 12:1
8. Eastern Oregon State University
La Grande, Oregon
Points: 4
Program Website
The online Bachelor of Science in Business Administration in Marketing that is offered by Eastern Oregon State University was designed for working adults who are ready to complete a degree in business with a focus in the field. This degree is offered entirely online with no residency requirements. Students will take the theories and concepts that they learn in the classroom and put it to use through practical field experiences that take place in their community. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Promotional Strategy, Principles of International Business, and Marketing Research.
In-State Tuition: $7,200
Out-of-State Tuition: $13,335
Student-to-Faculty Ratio: 17:1
7. Kennesaw State University
Kennesaw, Georgia
Points: 4
Program Website
Kennesaw State University confers the Bachelor of Business Administration in Marketing, a comprehensive program with a focus on marketing and its impact on the business world. Students are supported by small class sizes, a wholly online program with no residency requirements, and a dedicated staff that provides them with a variety of online programs. The curriculum is evenly split between business and marketing courses, providing students with context on how various marketing theories and practices can influence consumer behavior. Students will be expected to complete a minimum of 120 credit hours of coursework, a portfolio review, a senior project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $6,960
Out-of-State Tuition: $6,960
Student-to-Faculty Ratio: 21:1
6. Fort Hays State University
Hays, Kansas
Points: 4
Program Website
Fort Hays State University is home to an excellent online undergraduate marketing degree. The Bachelor of Business Administration in Marketing is offered entirely online with the option to complete the hybrid format if a student lives close to campus. Students will learn about the entire process of marketing a brand or service, how to be an advocate for their clients, and how to blend media and marketing to create an effective message. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Integrated Marketing Communications, Strategic Electronic marketing, and Social Media Marketing Content and Analytics.
In-State Tuition: $6,560
Out-of-State Tuition: $6,560
Student-to-Faculty Ratio: 17:1
5. Clayton State University
Morrow, Georgia
Points: 4
Program Website
Clayton State University is the home of the online Bachelor of Business Administration in Marketing. This 100 percent online course of study features small class sizes and courses taught by industry experts, ensuring that students understand how the theories taught in the classroom translate to practices in place in the field. Students will find that this program is fully accredited by the Association to Advance Collegiate Schools of Business and can offer them a wide variety of possibilities in terms of where they are hired after graduation. Students can expect to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Marketing Research and Analytics, Professional Selling, and Marketing Management.
In-State Tuition: $6,430
Out-of-State Tuition: $6,430
Student-to-Faculty Ratio: 18:1
4. Florida Atlantic University
Boca Raton, Florida
Points: 4
Program Website
Students enrolled at Florida Atlantic University have the chance to complete the Online Bachelor of Business Administration in Marketing. Students also have the chance to complete an online dual major in Management and Marketing, increasing their demand in the marketplace after graduation. All courses are offered online with no residency requirements and can be completed in two years. Students also have the option to complete a specialization of their own making, making this one of the most flexible degrees on this list. This degree requires that students complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $6,038
Out-of-State Tuition: $21,595
Student-to-Faculty Ratio: 24:1
3. Georgia Southwestern State University
Americus, Georgia
Points: 4
Program Website
Georgia Southwestern University can help students meet their goal of becoming marketing professionals. This school offers students the chance to complete a Bachelor of Business Administration in Marketing entirely online. This program was designed to prepare students to take on various entry-level or mid-level positions once out of the program; it will also prepare them to enter into the school’s online MBA program. Students will have access to small class sizes, a dedicated online staff, and a full suite of online services. This degree requires a minimum of 124 credit hours of coursework, a capstone project, and a comprehensive final exam. More information on this degree, including specific program requirements and a list of sample course offerings, can be found by contacting the school’s undergraduate admissions office.
In-State Tuition: $5,970
Out-of-State Tuition: $5,970
Student-to-Faculty Ratio: 18:1
2. Florida International University
Miami, Florida
Points: 4
Program Website
Students at Florida International University have the chance to complete the online Bachelor of Business Administration in Marketing. This degree is offered 100 percent online; there are no residency requirements. Students will emerge from the program with a solid foundation in both business and marketing, enabling them to take on entry-level positions within the field. Alternatively, this program will also support students who are interested in earning an online MBA after they have graduated. Students will be expected to complete a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include Marketing Strategy, Consumer Behavior, and Personal Selling.
In-State Tuition: $5,312
Out-of-State Tuition: $8,121
Student-to-Faculty Ratio: 25:1
1. The University of the Potomac
Washington, D.C.
Points: 5
Program Website
The University of the Potomac is a great place for online students who are interested in marketing. This program offers students the chance to complete an online Bachelor’s of Science in Marketing that is nestled under a general business degree, enabling them to enhance their business skills while focusing on the practices of the marketing world. With small class sizes, affordable tuition, and a host of online services, students will be well prepared to take on graduate education or start their career straight after graduation. This degree requires a minimum of 120 credit hours of coursework, a capstone project, and a comprehensive final exam. Sample courses include International Marketing, Marketing Management, and Salesmanship.
In-State Tuition: $6,660
Out-of-State Tuition: $6,660
Student-to-Faculty Ratio: 14:1
Frequently Asked Questions
What are the Career Options for an Online Bachelor’s of Marketing Degree?
- Marketing Executive
- Political Fundraiser
- Event Planner
- Admissions Representative
- Marketing Assistant
- Brand Manager
- Social Media Manager
- Public Relations Representative
- Marketing Account Representative
- Marketing Strategy and Analytics
- Market Research Analyst
- Marketing Director
- Marketing Administration Coordinator
- Digital Marketing Analyst
- Integrated Marketing Coordinator for Digital and Branded Content
How Much Can You Earn in this Field?
The average starting salary for a professional with a degree in marketing is $66,000. The salary range is anywhere from $43,000 to over $155,000. This range includes positions that may require professional certification as well as additional education in the form of graduate certificates that can be found at a university. It also includes positions that have a range of work experience levels. It does not include cost-of-living adjustments or additional forms of compensation.
Professionals will find that while it is not that difficult to get an entry-level position in marketing with no university training, finding a mid-level or senior-level position is difficult without at least an undergraduate degree in the field. This is due to the fact that advanced concepts and theories, as well as a demonstration of how a student does in teams in the form of a portfolio, are necessary for consideration.
Working professionals who complete a bachelor’s degree and have around five years of experience in the field will find that their salary will jump significantly, earning them around $65,000 to $80,000, depending on their region and industry specification. It is recommended that these students invest in professional certification to command even higher wages.
What are the Various Disciplines of Marketing?
Marketing has gone through a shift in terms of the disciplines that inform it in recent times. The advent of the Internet and social media has meant that the industry has had to make a shift towards cross-media marketing. Therefore, the main disciplines of the field are advertising, analytics, digital media, technology, branding, customer experience, communication, public relations, psychology, and sociology.
There are sub-disciplines in the field as well, which, if taken with an online degree, will shift a student’s focus so that they may demonstrate expertise in this field. Some of the common specializations include content marketing, market research, search engine marketing, social media marketing and management, guerrilla marketing, and more.
Do Most Marketing Degree Programs Require a Portfolio for Graduation?
Marketing programs often require a portfolio as one of the requirements for graduation. Students will find that the portfolio is often listed as the capstone project requirement, meaning it must be completed before graduation can take place. It is a useful tool, both in the program and outside of it.
Portfolios are where a student’s projects from the entire course of study are housed. Any team projects, personal projects, research papers and select assignments are kept in the portfolio. This portfolio serves two purposes: to indicate a comprehensive understanding of the field to the school and to demonstrate talent and ability to employers.
Marketing students are always taking on projects for their courses. Some schools prefer a review of the student’s portfolio in lieu, or in conjunction with, a comprehensive final exam. This is because many departments believe that having tangible evidence of a student’s growing understanding of the field is more important, or at least as important, as marks on a final exam. It also indicates whether a student may be ready for graduate school if that is their main goal.
The portfolio may also be used in conjunction with a student’s resume. This portfolio often showcases the student’s best work in order to demonstrate to potential employers the student’s ability to take on various different projects in different mediums. It may serve the student well, depending on how seriously they take this responsibility.
What Professional Certifications are Available with an Online Bachelor’s in Marketing?
There is little need to be certified in the marketing field, but it may be useful to students who wish to take on management positions. There are three different certifications available currently that come from the following bodies: The Public Relations Society of America, The Marketing Research Association/Insights Association, and the American Marketing Association.
These certificates depend on several factors, including experience in the field as well as education. While some programs do offer access to the certificates by virtue of the courses they offer is aligned with the certification requirements, students will find that these certificates are often accessed after they have been in the field for a period between one to three years, depending on the classification of the certification.
Students may find it difficult to find an online program that is recognized or approved by these associations, but it may behoove them to look at the education requirements for these certificates and take courses in their online program that will make them eligible for the certification. Additionally, some schools may note that these courses are available as free or directed electives on their program page, meaning that students will know before they enroll which courses to take for the certificate they are interested in completing.
Marketing is an evolving field; technology and the dawn of social media have required a shift in focus as to how marketers reach their target audiences. Students who take on an undergraduate degree in the field will find themselves in the best position possible to be leaders in the field upon graduation, particularly if they pay attention to the trend towards digital marketing. With this ranking of the top value 35 online Bachelor’s in Marketing degrees in hand, these students will be in a great position to move forward with their careers.
AS Staff
This concludes our ranking of the Top Value 35 Affordable Online Bachelor’s Degrees in Marketing.
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