15 Best Affordable Online Marketing Degree Programs (Associate’s) 2020

• Graduation rate: 58%.
• Transfer-out rate: 9%.
• In-state tuition: $4,064.
• Out-of-state tuition: $5,990.
• Yearly average net price: $7,975.
• Student population: 3008.
• # undergrads: 3008.
• # grads: 0.
• Campus setting: Rural: Distant.
• Campus housing avail.: No.
• Areavibes.com cost of living score: A.

12: Marion Technical College

Marion Technical College (MTC) is a public technical college established in 1970. MTC is part of the University System of Ohio. It’s located in Marion, Ohio 

MTC offers one online Marketing program — its Associate of Applied Business (AAB) in Business Management with a Marketing Management Major. The AAB requires 63 credit-hours, with up to 15 for marketing courses and 1 for a co-operative education experience. The program combines a range of courses in:

• business
• communication
• computer
• management
• marketing

These studies prepare students for roles managing, promoting, and or selling an organization and its products and services. This program is available online, but not all classes are available online in all semesters.

Sample courses:

• Consumer Behavior
• Individual Investigation (in Marketing)
• Principles of Advertising and Promotion
• Principles of Marketing
• Public Relations and Social Media

• Graduation rate: 10%.
• Transfer-out rate: n/a.
• In-state tuition: $4,480.
• Out-of-state tuition: $6,400.
• Yearly average net price: $7,743.
• Student population: 2468.
• # undergrads: 2468.
• # grads: 0.
• Campus setting: Town: Distant.
• Campus housing avail.: No.
• Areavibes.com cost of living score: A+.

11: Bucks County Community College

Bucks County Community College (Bucks) is a public community college established in 1964. Its main campus is in Newtown, Pennsylvania.

Bucks offers one online Marketing program — its Associate’s degree in Management/ Marketing with an Emphasis/ Track in Marketing. This degree requires 60-63 credit-hours, with 3-12 for marketing courses and electives (within the program requirements). There are another 12 for the Marketing Track. The other two tracks that can be selected with this degree are in Management or Retail Management. Students completing the marketing program will be able to pursue entry-level management, marketing, or sales positions in a variety of fields.

Sample courses:

• Advertising
• Digital Marketing
• Introduction to the Fashion Industry
• Principles of Marketing
• Retail Merchandising
• Selling

• • Graduation rate: 16%.
  • Transfer-out rate: 30%.
  • In-state tuition: $7,658.
  • Out-of-state tuition: $11,138.
  • Yearly average net price: $7,646.
  • Student population: 8979.
  • # undergrads: 8979.
  • # grads: 0.
  • Campus setting: Rural: Fringe.
  • Campus housing avail.: No.
  • Areavibes.com cost of living score: F.

10: Macomb Community College

Macomb Community College (MCC) is a multi-campus, public community college established in 1954. MCC’s main campus is in Warren, Michigan.

MCC offers one online Marketing program — its Associate of Business Administration (ABA) in Marketing. The ABA requires 62 credit hours with at least 21 for marketing courses. One of the key goals of the program is creating marketers who are able to build long-term, successful relationships with their target market. Marketers do this through the ability to analyze marketplace dynamics and understand consumer behavior and its influences. Students with this ABA will be prepared for a variety of marketing, retail, and sales positions. The Marketing program’s curriculum can also be tweaked to ensure students are able to continue on to a bachelor’s degree.

Sample courses:

• Advertising and Promotion Management
• Consumer Behavior
• Dynamics of Retailing
• E-Marketing
• Global Marketing
• Marketing Research
• Small Business Marketing

• • • Graduation rate: 11%.
    • Transfer-out rate: 27%.
    • In-state tuition: $4,945.
    • Out-of-state tuition: $6,641.
    • Yearly average net price: $7,173.
    • Student population: 22914.
    • # undergrads: 22914.
    • # grads: 0.
    • Campus setting: City: Midsize.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

9: Ozarks Technical Community College

Ozarks Technical Community College (OTC) is a public community college system established in 1990. OTC’s main campus is in Springfield, Missouri. 

OTC offers one online Marketing program — its Associate of Applied Science (AAS) in Business and Marketing. The AAS requires a minimum of 61 credit hours, with about 42 for program requirements. It includes 15 to 21marketing/ marketing-related courses and electives, including  an internship option. The program provides students with a strong foundation in business concepts and principles. This is supplemented with knowledge in specific areas of marketing. The program prepares them for entry-level management, marketing, or retail positions.

Sample courses:

• Co-Operative Education/ Internship
• Customer Service
• Entrepreneurship
• Principles of Advertising
• Principles of Marketing
• Retailing
• Selling

• • • Graduation rate: 24%.
    • Transfer-out rate: 18%.
    • In-state tuition: $4,106.
    • Out-of-state tuition: $5,282.
    • Yearly average net price: $6,223.
    • Student population: 14396.
    • # undergrads: 14396.
    • # grads: 0.
    • Campus setting: City: Midsize.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

9: Columus State Community College

Columbus State Community College (CSCC) is a public community college established in 1963. Its main campus is in Columbus, Ohio.

CSCC offers two online Marketing programs. Its Associate of Applied Science (AAS) in Marketing requires 63-64 credit hours, with 24-29 for marketing courses, including practicum option. This program provides students with a strong foundation in fundamental marketing principles and the opportunity to selectively study various specialized areas.

Those who want an additional focus on direct marketing and digital marketing can take CSCC’s AAS in Digital Marketing. It requires 64-65 credit hours, with 27-29 for marketing courses, including a practicum option. Most courses in both programs can be completed online. However, some courses may only be available in a blended/ hybrid format and thus have some in-person/ face-to-face requirements.

Sample courses:

• Branding
• Business to Business Marketing
• Digital Marketing
• Direct and Database Marketing
• Marketing Information and Consumer Analysis
• Marketing Practicum
• Marketing Seminar

• • • Graduation rate: 15%.
    • Transfer-out rate: 21%.
    • In-state tuition: $3,808.
    • Out-of-state tuition: $8,430.
    • Yearly average net price: $5,992.
    • Student population: 24448.
    • # undergrads: 24448.
    • # grads: 0.
    • Campus setting: City: Large.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

7: Lanier Technical College

Lanier Technical College (LTC) is a public technical community college established in 1964. LTC is part of the Technical College System of Georgia. 

LTC offers one online Marketing program — its Associate of Applied Science (AAS) in Business Management with a Specialization in Marketing. The AAS requires 63 credit hours, with 33 for the program core and 12 for the Marketing Specialization. The program’s two other specialization. options are in Social Media (Marketing) or General Management, which allows students to build their own option from any business management or marketing course. Students with the AAS will be able to become:

• business managers
• business owners
• marketing specialists 

Sample courses:

• Analyzing Social Media
• Buying and Merchandising
• Global Marketing
• Integrated Marketing Communications
• Marketing Research
• Principles of Marketing
• Professional Selling

• • • Graduation rate: 31%.
    • Transfer-out rate: n/a.
    • In-state tuition: $3,164.
    • Out-of-state tuition: $5,834.
    • Yearly average net price: $5,744.
    • Student population: 3695.
    • # undergrads: 3695.
    • # grads: 0.
    • Campus setting: Suburb: Midsize.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

6: Pitt Community College

Pitt Community College (PCC) is a public community college established in 1961. PCC is part of the North Carolina Community College System and its main campus is located in Winterville, North Carolina, about 85 miles east and somewhat south of Raleigh, NC, and around 145 miles southwest of Virginia Beach, Virginia. Original name: Pitt Industrial Education Center.

PCC offers one online Marketing program — its Associate in Applied Science (AAS) in Business Administration with a Concentration in Marketing. The AAS requires 69 credit hours, with 53 for the major, including 28 for marketing courses. The program covers a wide array of marketing topics and includes a strong focus on retailing. Students will also have the opportunity to practice and develop such fundamental marketing skills as the ability to create ads (newspaper, radio, TV); displays; logos; marketing plans; packaging designs; and sales presentations. Career opportunities can be found with businesses in the manufacturing, retail, or service sectors.

Sample courses: Advertising and Sales Promotion; Customer Service; Marketing Applications; Marketing Research; Retailing; Social Media Marketing; Visual Merchandising

• • • Graduation rate: 10%.
    • Transfer-out rate: 31%.
    • In-state tuition: $2,317.
    • Out-of-state tuition: $8,376.
    • Yearly average net price: $5,199.
    • Student population: 8872.
    • # undergrads: 8872.
    • # grads: 0.
    • Campus setting: Suburb: Midsize.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: B+.

5: Clark State Community College

Clark State Community College (Clark State or CSCC) is a public community college established in 1962. CSCC’s main campus is in Springfield, Ohio, some 45 miles west and slightly south of Columbus, OH, and about 80 miles northeast of Cincinnati, OH. Original name: Springfield and Clark County Technical Education Program.

CSCC offers one online Marketing program — its Associate of Applied Business (AAB) in Management with a Marketing Option. This AAB requires 62 credit hours (incl. a capstone), with 15-18 for marketing courses and electives. The program provides students with a broadly focused business education, featuring a strong foundation in management and marketing, including the “four Ps of marketing”: physical distribution, pricing, product management, and promotion. The recommended course schedule suits full-time students best; part-time students may require additional semesters due to course rotations. The degree can be completed almost fully online, although at least one marketing course is in a hybrid format, and some elective options may have in-person requirements, too.

Sample courses: Electronic Business Applications; Marketing Management; Pricing Strategies; Product Management; Promotion and IMC (Integrated Marketing Communication) Strategies; Sales and Sales Management

• • • Graduation rate: 13%.
    • Transfer-out rate: 27%.
    • In-state tuition: $3,359.
    • Out-of-state tuition: $6,271.
    • Yearly average net price: $5,174.
    • Student population: 5969.
    • # undergrads: 5969.
    • # grads: 0.
    • Campus setting: City: Small.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

4: Cuyahoga Community College District

Cuyahoga Community College (Tri-C) is a public, multi-campus community college district/ system established in 1963. Tri-C’s main campus is located in Cleveland, Ohio, about 130 miles northwest of Pittsburgh, Pennsylvania.

Tri-C offers one online Marketing program — its Associate of Applied Business (AAB) in Marketing. The AAB requires 62 credit hours, with 46 for program requirements, featuring about 15 for marketing courses and 17 for business administration courses (incl. a capstone). The degree helps students develop communication and interpersonal skills, while providing them with a foundation in business and marketing, supplemented by accounting, economics, and mathematics knowledge. This ensures they can pursue marketing-related positions within a variety of businesses. This marketing degree is available almost fully online (Tri-C states 95% of the program can be completed online).

Sample courses: Business-to-Business/ Organizational Marketing; Principles of Advertising; Principles of Marketing; Principles of Salesmanship; Sales Promotion and Public Relations

• • • Graduation rate: 9%.
    • Transfer-out rate: 27%.
    • In-state tuition: $3,953.
    • Out-of-state tuition: $7,648.
    • Yearly average net price: $4,705.
    • Student population: 27084.
    • # undergrads: 27084.
    • # grads: 0.
    • Campus setting: City: Large.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

3: Fayetteville Technical Community College

Fayetteville Technical Community College (FTCC) offers the third lowest cost online Marketing Associate’s degree in the U.S. FTCC is a public community college established in 1961. It is part of the North Carolina Community College System and its main campus is in Fayetteville, North Carolina, some 70 miles southwest of Raleigh, NC, and around 115 miles north of Myrtle Beach, South Carolina. Original name: Fayetteville Area Industrial Education Center.

FTCC offers one online Marketing program — its Associate in Applied Science (AAS) in Business Administration with a Concentration in Marketing. The AAS requires 66 credits, with at least 27 for marketing courses. The degree provides students with a wide spectrum of marketing-related knowledge and skills (incl. in advertising, customer service, merchandising, and social media marketing). This prepares them for a variety of marketing and marketing-related positions with manufacturing, retail, or service organizations.

Sample courses: Advertising and Sales Promotion; Consumer Behavior; Customer Service; Marketing Applications; Marketing Research; Social Media Marketing; Visual Merchandising

• • • Graduation rate: 12%.
    • Transfer-out rate: 21%.
    • In-state tuition: $2,394.
    • Out-of-state tuition: $8,538.
    • Yearly average net price: $3,691.
    • Student population: 12103.
    • # undergrads: 12103.
    • # grads: 0.
    • Campus setting: City: Midsize.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

2: Wiregrass Georgia Technical College

Second on our list of America’s most economical online Associate’s degrees in Marketing is an offering from Wiregrass Georgia Technical College (WGTC), a public technical community college established in 2010 (when East Central Technical College merged with Valdosta Technical College). WGTC is part of the Technical College System of Georgia and its main campus is in Valdosta, Georgia, some 80 miles northeast of Tallahassee, Florida, and about 130 miles northwest of Jacksonville, FL.

WGTC offers one online Marketing program — its Associate of Applied Science (AAS) in Marketing Management. The AAS requires 62 credit hours, with 36 to 38 for occupational courses (incl. 21 to 27 for marketing courses and electives) and 11 to 12 for one of five available Specializations: e-Business, Entrepreneurship, Marketing Management, Retail Management, or Social Media Marketing. The degree provides students with the knowledge and skills required for a variety of management or marketing positions, or to be able to manage and promote their own businesses.

Sample courses: Analyzing Social Media; Consumer Behavior; Digital Publishing and Design; International Marketing; Marketing Internship/ Practicum; Professional Selling; Visual Merchandising

• • • Graduation rate: 24%.
    • Transfer-out rate: n/a.
    • In-state tuition: $2,734.
    • Out-of-state tuition: $4,870.
    • Yearly average net price: $2,353.
    • Student population: 3629.
    • # undergrads: 3629.
    • # grads: 0.
    • Campus setting: Suburb: Small.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

1: Albany Technical College

Albany Technical College (ATC or Albany Tech) offers the most affordable online Associate’s degree in Marketing in the United States. ATC is a public technical community college established in 1961. It is part of the Technical College System of Georgia and its main campus is in Albany, Georgia, some 185 miles roughly south of Atlanta, GA, and about 95 miles north and slightly east of Tallahassee, Florida. Original name: Monroe Area Vocational-Technical School.

ATC offers one online Marketing program — its Associate of Applied Science (AAS) in Marketing Management. The AAS requires 62 credit hours, with 47 for occupational courses, which includes 21 for marketing courses and electives (incl. an internship/ practicum option) and 9-12 for one of three Specializations: Entrepreneurship, Marketing Management, or Retail Management. The program is suitable for three types of students: (a) those just entering the workforce; (b) those who already work in marketing but want to improve their skills and/ or advance their careers; and (c) those who work in another field but want to transition into management or marketing management positions.

Sample courses: Buying and Merchandising; Integrated Marketing Communications/ Promotion and Marketing Communication; Marketing Channels; Marketing Internship/ Practicum; Marketing Management; Marketing Research; Services Marketing

• • • Graduation rate: 39%.
    • Transfer-out rate: n/a.
    • In-state tuition: $2,652.
    • Out-of-state tuition: $4,792.
    • Yearly average net price: $1,014.
    • Student population: 3640.
    • # undergrads: 3640.
    • # grads: 0.
    • Campus setting: City: Small.
    • Campus housing avail.: No.
    • Areavibes.com cost of living score: A+.

NOTES

• • • In terms of topic categories searched in the NCES.ed.gov database, we queried for programs in two categories: (1) Marketing/Marketing Management, General and (2) Marketing, Other.
    • For online degree rankings, if a college does not report graduation rate, it is shown as 0% for that institution, for the purposes of charting and statistical summaries.
    • A college’s tuition for online programs may differ than that quoted for the on-campus program. This could be due to either or both of technology fees and out-of-state-portion waivers. Check with a college if you’re unsure. We have listed the tuition and net price values recorded in the NCES.ed.gov database.
    • As accreditation can change or only be valid regionally, please verify accreditation of any college to which you are planning to apply.
    • NCES data is subject to change and some of these “affordable degrees” guides may use more recent data than described in the Methodology.
    • For the full list of programs covered to date, please check our School Rankings page.
    • Online programs are strongly self-directed and recommended only for students who are self-driven when it comes to studying and researching.
    • Some online program selection tips:
      • Spend the time to carefully read the degree requirements.
      • Browse the course curriculum and make notes of the courses that interest you most.
      • Consider creating a spreadsheet to compare summaries of course/ programs across the schools referenced here. If you are looking for a minimum set of courses, make a list of those courses, one per column. Then list ranked schools vertically in the spreadsheet, one per row. Color code or make an annotation for each course offered by a given school.
      • Add other columns to record information about tuition, net price, #credits/ courses required, etc., and color code their cells as suitable.
      • This visual approach to online program selection can be quite effective compared to staring at bare numbers.
    • The methodology for this series on online bachelor’s degrees is essentially the same as for our 15-school college rankings list. For example, see the “Methodology” section of the ranking list article 15 of the Most Affordable Bachelor’s Degrees in Marketing for an explanation of the process we use to rank colleges in each topical bachelor’s list.

Related Article:

• Online Degrees Guide: Marketing

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