Online Degrees Guide: Marketing

One thing is certain: Marketing skills are valuable in most industries since most companies or organizations sell something — be it products or services. Thus, studying Marketing can open up opportunities in nearly any industry, even if you have only a working knowledge of that industry. For example, you do not have to be an athlete to do sports marketing, nor a hotelier to do hospitality marketing. Understanding the principles of marketing, how to do market research, how to price products and services, how to place them, promote them, advertise and distribute them — that is essentially the same methodology regardless of industry. That is what a certificate, diploma, or degree program in Marketing can teach you.

Marketing is a multi-disciplinary field, and quite possibly one of the broadest in that sense. Since it involves the act of convincing other human beings to offer up their hard-earned money for the products or services being promoted, Marketing is in a sense an aggregation of “applied everything” — applied math and statistics, applied psychology, applied sociology, applied business, applied law, applied cultural anthropology, storytelling, game playing, and the list goes on. Thus, Marketing has the potential to be a very fulfilling career choice, most especially if you enjoy constantly learning and also being creative.

If you are interested in a career in Marketing and are looking for academic programs, we’ve compiled a list of online degrees (and certificates and diplomas) in this subject — listed alphabetically by institution. Given the number of colleges and institutions offering them, online degree programs have been gaining in respect and popularity in the past few years. They are particularly suitable for students who have other obligations in life that reduce their ability to attend classes on campus — though some programs do have some on-campus residency requirements. (Some students also chose to take a mix of on-campus and online courses within a program.) Finding these online programs can be very time-consuming, so hopefully this online degree guide for Marketing study programs will be of high value to you, in helping you find a school and program focusing on your Marketing-related interests. 

In selecting a Marketing study program, keep in mind that Marketing skills are in high demand, and that’s probably before we factor in the need for these skills for companies that rely on online revenue from the Web. Internet Marketing is a fairly handy skill set, even for businesses that have an online presence but make most/all of their revenue offline. Or you might already have a traditional Marketing diploma or degree and wish to enhance your skills with a degree or just a certificate in Internet Marketing.

Jobs data backs up the claim of high demand. According to the Bureau of Labor Statistics (BLS) Occupational Outlook Handbook (OOH), job growth expectations between 2012 and 2022 is 32% increase for Market Research Analysts (specifically) and 12% for Advertising, Promotions and Marketing Managers. This is compared to the national average in the U.S. of 11% for the same time period for all jobs. In addition to these two occupations/ categories, both profiles in the BLS OOH list related occupations and job growth expectations. Also, for reader convenience, we have aggregated all the different possible careers mentioned for Marketing graduates in the Web pages of the schools listed below. We’ve aggregated over 100 job titles and published them at the very end of this online degree guide for Marketing study programs.

Notes:

• This guide is a work-in-progress. Check back soon for another alphabetic block of schools.
• Colleges and universities may represent an academic program as being “fully/ 100% online.” However, some use this designation even when they have an in-person requirement for coursework such as a final exam. In some cases, students will be able to conduct this exam at a testing center local to them, rather than having to go on-campus.
• As hybrid programs (partly online, partly on-campus) are fairly common, we have included them in the list of programs and schools but indicated when they are hybrid.
• Some programs might be fully online but be “degree completion.” E.g., the online portion is for upper-division courses, such as for a bachelor’s degree — with the lower division courses completed as an associate’s degree, possibly at another institution and/or possibly completed on campus.
• Please check the accreditation of an institution before registering. Some institutions listed may not have regional accreditation. Be sure that your credits at such institutions can be transferred elsewhere, if the need arises.
• Check if you can be admitted from your home state. Institutions may not have permission to admit students living in certain states because of specific regulations.
• Because some students take online programs from the same state as the institution in question, we chose to use the average net yearly price, indicated as “Net Cost/yr.” NCES.ed.gov’s educational data defines this as being an average for all undergrad students for an institution and consists of the average of tuition cost minus scholarship/grant funds plus fees, books, and cost of living expenses. So it is entirely possible that what it costs you to complete an online program is different than listed. Rates change yearly as well.
• Average net price/year refers to average undergraduate program costs. Graduate program costs may differ. Online program fees may apply, and costs, in general, are subject to change.
• If a program is listed in error or is no longer available, please contact us for correction.

Academic Degree Abbreviations:

Here are some of the degree abbreviations and full designations used in this list, sorted by abbreviation.

• AA = Associate of Arts
• AAB = Associate of Applied Business
• AAS = Associate of Applied Science
• ABA = Associate of Business Administrations
• AS = Associate of Science
• ATA = Associate of Technical Arts
• BA = Bachelor of Arts
• BAS = Bachelor of Applied Science
• BBS = Bachelor of Business Studies
• BLS = Bachelor of Liberal Studies
• BS = Bachelor of Science
• BSEd = Bachelor of Science Education
• DBA = Doctorate in Business Administration
• EdD = Doctor of Education
• EdS = Educational Specialist (post-master’s level)
• MA = Master of Arts
• MAE = Master of Arts in Education
• MAPD = Master of Arts in Professional Development
• MAT = Master of Arts in Teaching
• MEd = Master of Education
• MLA = Master of Liberal Arts
• MPS = Master of Professional Studies
• MS = Master of Science
• MSEd = MS Education
• PhD = Doctor of Philosophy

Quick Links to Schools with Online Certificate and Degree Programs in Marketing:

Use the links in this section and the one directly below to easily get to different parts of this degree guide.

• Schools A-F
• Schools G-Z (coming soon)

Online Marketing Degree Reference

• Online Marketing Degree Overview
• Online Marketing Certificate Programs
• Online Associate’s Degree in Marketing
• Online Bachelor’s in Marketing
• Online Marketing Master’s Degree
• Online Marketing Doctoral Degree
• Marketing Classes Online
• Your Career in Marketing
• Industry Categories
• Marketing Associations

Programs:

Albany Technical College (est. 1961)

Website
Net Cost/yr (Undergrad): $1,677

ATC is a 2-year public college that offers a diploma and an associate’s degree in marketing-related topics. Diplomas require 55 credits while associate’s degrees require 62 semester hour credits for completion. Both diploma and AAS in Marketing Management have the same three 12-credit specializations: (1) Marketing Management, (2) Entrepreneurship, or (3) Retail Management. While there are no Marketing-related online certificates, a 12-credit Entrepreneurship certificate is available.

Online Marketing Degree Areas

• Diplomas: Marketing Management, with three specializations.
• Associate’s degrees: AAS Marketing Management, with three specializations.

Marketing Classes Online (examples)

: Business Regulations and Compliance; Consumer Behavior; Digital Technologies in Business; Financial Accounting I; International Marketing; Introduction to Computers; Marketing Channels; Marketing Internship/ Practicum; Marketing Management; Marketing Research; Principles of Marketing; Promotion & Marketing Communications.

Allied American University (est. 2008)

Website
Net Cost/yr (Undergrad): $14,898

AAU is a 4-year, private, for-profit university that offers entirely online certificates and degree programs. For online Marketing programs, they offer a certificate. Topics covered/ skills developed include: business problem analysis, business problem solving, principles of business communication, principles of marketing, and others.

Online Marketing Degree Areas

• Certificates: Marketing.

Marketing Classes Online (examples)

: Business Problem Solving; Introduction to Business Writing; Microsoft® Office PowerPoint; Principles of Business Communications; Principles of Marketing; Principles of Speech Communication.

American Business and Technology University, St. Joseph (est. 2001)

Website
Net Cost/yr (Undergrad): $22,761

ABTU is a 4-year, private, for-profit university that offers entirely online academic programs. They utilize Live Interactive classes, which take place 1-3 days/week per course, and video playback is available 24/7. Online tools are available for Web and mobile devices. Discounts are available for active-duty military personnel and their dependents, as well as for veterans. The Marketing programs prepare participating students for careers in business, especially management, marketing research, social media marketing. Skills and knowledge developed include an understanding of business law and ethics, economics, statistical analysis, how to use marketing research, creating marketing plans, and social media marketing strategies. Occupations include Market Research Analyst, Social Media Strategist, Social Media Marketing Manager, Social Media Marketing Coordinator, Online Community Manager.

Online Marketing Degree Areas

• Bachelor’s degrees: BAS in Business Management in the Global Economy with an emphasis in Marketing (60 credit hours, 120 weeks, degree completion – requires suitable AAS for admission).
• Master’s degrees: MBA with Marketing and Social Media Concentration (36 credits; 72-96 weeks).

Marketing Classes Online (examples)

: Advertising; Business Information Systems; Business Law and Ethics; Business Statistics I, II; Consumer Behavior; Contemporary Global Marketing and Social Media; Essentials of Accounting; Global Marketing; Internet and Social Media Marketing; Leadership and Organizational Behavior; Macroeconomics; Management of Information Technology; Managerial Accounting; Managerial Problem Solving; Marketing Management and Strategy; Marketing Research Methods; Marketing Strategy; Microeconomics; Preparing a Social Media Marketing Plan; Services Marketing; Strategic Marketing; Survey of Economics.

American Public University System (est. 1991)

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Net Cost/yr (Undergrad): $9,572

APUS is a 4-year, private, for-profit university system that consists of APU (American Public University) and AMU (American Military Universit), both of which offer entirely online academic certificate and degree programs. Degrees range from associate’s level to master’s. For online programs in Marketing, APU and AMU aggregately offer two bachelor’s and a master’s degree. The bachelor’s has Minor options for non-Business students. APU and AMU allow for approved transfer credits at all levels of study. For example, around half of AMU students receive credit for previous college or work experience.

Online Marketing Degree Areas

• Bachelor’s degrees: BA Marketing (AMU) with three concentrations: (1) Analytics, (2) General, (3) Sales; BBA (AMU, 121 credits) with multiple concentrations including Marketing.
• Master’s degrees: MBA (APU, 39 credits) with 13 concentrations including Marketing.

Marketing Classes Online (examples)

: Topics: advertising and sales; business basics, law, and ethics; business law, ethics, and the global economy; contracts and negotiating; e-commerce and strategic internet marketing; financial management; healthcare or sports industry studies; human resource and personnel management; international marketing; managerial economics, accounting, and corporate finance; marketing management strategies; marketing research, strategy, and branding; marketing writing for print, broadcast, PR, and online media; nonprofit organizations and operations; principles of supervision; profitable and sustainable business strategies; quantitative and qualitative applied decision-making; social media and internet marketing; statistics and economics; strategic management, decisions, and techniques.

Antonelli College (est. 1947)

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Net Cost/yr (Undergrad): $21,550

Antonelli College is a 2-year, private, for-profit college with multiple branches, including an online division. (Contact the college to determine program availability for your location.) Antonelli offers an online associate’s degree in a marketing-related topic. The program prepares students with skills that include marketing, public relations, writing, editing, managing and monitoring trends, content consulting, and more. Potential careers include Brand Relations Specialist, Interactive Marketer, Marketing Manager, Online Marketer, Social Media Analyst, Social Media Associate, Social Media Director, Social Media Manager, Social Media Specialist, and Social Network Administrator.

Online Marketing Degree Areas

• Associate’s degrees: AAB in Marketing and Social Media Management.

Marketing Classes Online (examples)

N/A at time of writing. Contact school for curriculum details.

Arizona State University, Multiple Campuses (est. 1885)

Website
Net Cost/yr (Undergrad): $12,125

ASU is a public university with a number of campuses. Programs listed in this entry represent ASU in general (although the Polytechnic campus’ net price is listed here as it is lowest of all the campuses reported as offering distance Marketing programs), but the established date is for the main campus. Contact school for availability at your location. ASU’s W.P. Carey School of Business offers an online certificate from their highly-ranked undergrad marketing program. The certificate is available to non-business students.

Online Marketing Degree Areas

• Certificates: Sales & Marketing Essentials (15 credits).

Marketing Classes Online (examples)

: Essentials of Marketing; Essentials of Selling; Essentials of Business Marketing; Essentials of Advertising and Marketing Communication; Essentials of Services Marketing; Essentials of Global Marketing; Essentials of Sports Business.

Ashford University (est. 1918)

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Net Cost/yr (Undergrad): $17,572

Ashford is a 4-year, private, for-profit university that offers primarily online degree programs with some on-campus programs at the Clinton campus. Ashford offers online bachelor’s and MBA degrees in Marketing. Students can transfer up to 90 approved undergrad credits from elsewhere towards the bachelor’s programs (208 weeks in length) — leaving a minimum of 30 credits completed with Ashford. An MBA at Ashford requires at least 42 credits, 9 of which go towards the Marketing specialization. Some of the bachelor’s in eMarketing credits count towards the MBA in Marketing.

Online Marketing Degree Areas

• Bachelor’s degrees: BA in eMarketing; BA Public Relations and Marketing with three specializations (12 credits, four courses each): Information Systems, International Management, Project Management.
• Master’s degrees: MBA with Marketing specialization.

Marketing Classes Online (examples)

: Personal Dimensions of Education; Management for Organizations; Visual Literacy in Business; Business Law I; Principles of Microeconomics; Principles of Accounting I; Statistics for Managers; Principles of Marketing; Introduction to Advertising; Marketing Strategy; Consumer Behavior; Marketing Research; International Marketing; eBusiness; Internet & Social Media Marketing.

Aspen University (est. 1987)

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Net Cost/yr (Undergrad): $15,774

Aspen is a 4-year, private, for-profit university that offers online-only programs. In the topic of marketing, Aspen offers a 36-credit online MBA program that focuses on the pharmaceutical industry and covers a variety of topics including management and ethics. For students concerned about costs, in addition to regular educational financial aid options, Aspen offers military discounts and also a monthly payment plan option for some bachelor’s and master’s degrees. Contact the school for more information, or use their Web site’s live chat feature.

Online Marketing Degree Areas

• Master’s degrees: MBA in Pharmaceutical Marketing and Management.

Marketing Classes Online (examples)

: Advanced Concepts in Managed Care; Advanced Organizational Behavior; Business Ethics; Business Finance; Management; Managerial Accounting; Managerial Economics; Marketing Management; Pharmaceutical Regulation; Pharmacy Management and Leadership; Quantitative Analysis.

Atlanta Technical College (est. 1945)

Website
Net Cost/yr (Undergrad): $3,530

ATC is a 2-year public college that offers certificates (three levels) and associates degrees. For online programs in Marketing, they offer a certificate (15 credit hours), a diploma (48-53 credits), and an associate’s degree (61-66 credits). Both the diploma and associate’s degree have multiple specializations: Marketing Management, Sports Marketing, Social Media Marketing, e-Business, Entrepreneurship, Professional Selling.

Online Marketing Degree Areas

• Diplomas: Marketing Management with multiple specializations.
• Certificates: Small Business Marketing Manager.
• Associate’s degrees: Marketing Management.

Marketing Classes Online (examples)

: Advertising and Promotional Design; Business Regulations and Compliance; Digital Technologies in Business; e-Business; Entrepreneurship; Financial Accounting I; Global Marketing; Integrated Marketing Communication; Interpersonal Relations and Professional; Marketing Management; Marketing Research; Personal Finance; Principles of Marketing; Professional Selling; Social Media Marketing; Sports Marketing.

Baker College Center for Graduate Studies (est. 1911)

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Net Cost/yr (Undergrad): n/a

Baker College is a 4-year, private not-for-profit college with multiple campuses in the state of Michigan. They offer over 40 online programs that serve both Michigan and other eligible states and countries. For the topic of Marketing, Baker College offers associate’s, bachelor’s and master’s degrees. (Note: net price listed here is for the Baker College Center for Graduate Studies. Check with school for exact costs for your location.) The programs focus on various aspects of Marketing, including customer satisfaction, advertising, sales, packing, distribution, the Four Ps (product, price, place and promotion) and more.

Online Marketing Degree Areas

• Associate’s degrees: Associate of Business in Marketing.
• Bachelor’s degrees: BBA in Marketing.
• Master’s degrees: MBA in Marketing.

Marketing Classes Online (examples)

: Topics: analytics and statistical methods, selling, planning, consumer behavior, digital marketing, accounting, micro and macroeconomics, finance, business law, global and cultural perspectives, cultural diversity, communication, and human relations.

Ball State University (est. 1918)

Website
Net Cost/yr (Undergrad): $12,804

BSU is a 4-year, public university that a full range of degrees (associate’s through doctoral) and three levels of certificates. For online programs in Marketing, they offer a master’s degree for educators with nine track options, covering a range of business educator requirements. The program is 100% online with no residency requirement, and up to nine approved credits can be transferred from elsewhere. (Note: this is not a marketing degree per se.) BSU uses the Blackboard platform for online learning, amongst other technologies.

Online Marketing Degree Areas

• Master’s degrees: Business and Marketing Educators with nine tracks.

Marketing Classes Online (examples)

: Managing Work-Based Learning Programs; Research Methods; Improvement of Instruction with Technology; Instructional Materials and Strategies for Improvement of Instruction; Strategies for Teaching Adults; The Community Educator.

Benedictine University (est. 1887)

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Net Cost/yr (Undergrad): $19,895

Benedictine is a private university affiliated with the Roman Catholic (Benedictine Order) church. They offer a full range of certificates (two levels) and degrees (associate’s through doctorate). For online programs in Marketing, Benedictine offers a certificate and an MBA with various concentrations including Marketing and Internet Marketing.

Online Marketing Degree Areas

• Certificates: Internet Marketing (four courses as a certificate, three as an MBA concentration).
• Master’s degrees: MBA with two concentrations: Marketing or Internet Marketing.

Marketing Classes Online (examples)

: Topics: digital marketing campaigns, social media, online public relations, search engine optimization (SEO), data analysis, web analytics, PPC advertising, conversion optimization, marketing automation strategies. Courses: Social Media Marketing; Search Engine Optimization; Web Analytics; Landing Page & Conversion Optimization.

Berkeley College, Multiple Campuses (est. 1931)

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Net Cost/yr (Undergrad): n/a

Berkeley College is 4-year, private, for-profit college with multiple locations (in New York and New Jersey states) and an online division. Berkeley offers associate’s and bachelor’s degrees. (The net price listed is for the New York location. Also check the Woodland Park, NJ, location.) Associate’s degrees require 90 quarter credit hours while bachelor’s degrees require 180 quarter credit hours. For online programs in Marketing, Berkeley offers an associate’s degree and a bachelor’s degree. Skills developed/ knowledge gained includes: market and consumer research, strategic positioning, creative development and execution, media planning and execution across multiple platforms. These programs have been granted the status of “candidates for accreditation.

Online Marketing Degree Areas

• Associate’s degrees: AAS Marketing Communications.
• Bachelor’s degrees: BBA Marketing Communications.

Marketing Classes Online (examples)

: Advertising Management; Brand Management; Business Communication; Business Organization and Management; Career Management Seminar; Consumer Behavior; Digital and Social Media Strategy; Foundations of Market Research; Human Relations in the Workforce; Introduction to Applied Psychology; Macroeconomics; Multimedia and Business Presentations; Principles of Marketing; Public Speaking; The Art of Argument; Writing Through Literature.

Blue Ridge Community College (est. 1969)

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Net Cost/yr (Undergrad): $8,624

BRCC is a 2-year, public college that offers certificates, diplomas, and associate’s degrees. For online programs in Marketing, BRCC offers a diploma and an associate’s degree.

Online Marketing Degree Areas

• Diplomas: Business Administration/ Marketing and Retailing.
• Associate’s degrees: AAS Business Administration/ Marketing and Retailing

Marketing Classes Online (examples)

: Course curriculum info unavailable at time of writing. Contact college for details.

Boston University (est. 1839)

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Net Cost/yr (Undergrad): $32,539

BU is a 4-year, private non-profit university that offers two levels of certificates and bachelor’s through doctoral (research or professional) level degrees. For online programs in Marketing, BU offers a diploma (20 credits), a certificate (16 credits), and a master’s degree. Skills developed/ knowledge gained: SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (social media marketing), email marketing, PPC (pay-per-click) advertising, designing and optimizing of Web sites, and more.

Online Marketing Degree Areas

• Diplomas: International Marketing.
• Certificates: International Marketing (graduate certificate).
• Master’s degrees: MS in International Marketing Management.

Marketing Classes Online (examples)

: E-commerce; Innovative Marketing Techniques; Market and Economic Research and Analysis; Financial Concepts; Project Management; Marketing Strategies; Integral Marketing Communications; International Business Simulation.

Brandeis University (est. 1948)

Website
Net Cost/yr (Undergrad): $26,367

Brandeis University is a 4-year, private non-profit university that offers certificates and bachelor’s through doctoral degrees. For online programs in Marketing, they offer a master’s degree. This program is self-described as being different from traditional marketing degrees because it “blends together principles of digital marketing design, tactics, and analysis.” Topics covered include marketing theory as it applies to digital environments, designing multi-channel digital marketing campaigns (social media, Web site, mobile), analytics for tracking digital advertising, and using data for marketing decisions, online content, and more. The program is 30 credits and has seven required courses and three electives. Graduates of this program might pursue any of the following careers: Digital Marketing Manager, Interactive Designer, Internet Marketing Specialist, Marketing Analyst, Search Engine Marketing Specialist, Search Engine Optimization Manager, Social Media Manager/Specialist.

Online Marketing Degree Areas

• Master’s degrees: MS in Digital Marketing and Design.

Marketing Classes Online (examples)

: Digital Imaging, Video, and Media Production; Digital Marketing Strategy; Ethics in Digital Design and Marketing; Innovation and User-Centered Design; Interactive Animation; Mobile Applications and Responsive Web Design; Multichannel Marketing Campaigns; Search Engine Marketing; Social, Web, and Marketing Analytics; Software Development in Java; Special Topics in Digital Marketing and Design; Web Development Technologies; Writing for Digital Environments.

Brenau University (est. 1878)

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Net Cost/yr (Undergrad): $17,319

Brenau University is a 4-year, private, non-profit university that offers certificates (two levels) and a full range of degrees, associate’s through doctoral (professional). For online programs in Marketing, Brenau offers a bachelor’s in business administration with a major in marketing. The degree requires 120 credits, with 45-47 going towards Business core courses. The overall principle followed by this program is focusing on the needs of customers/ consumers, as well as developing marketing plans, selecting profitable target markets, and building on opportunities.

Online Marketing Degree Areas

• Bachelor’s degrees: BBA Marketing

Marketing Classes Online (examples)

: Advertising Management; Business Communications LE; Business Statistics LE; Consumer Behavior; Information Systems; International marketing; Legal Environment of Business LE; Macroeconomics LE; Management Principles; Managerial Finance; Marketing Management; Marketing Principles LE; Marketing Research; Microeconomics; Operations Management; Quantitative Methods for Business; Sales Management; Strategic Management & Policy.

Broadview University-West Jordan (est. 1977)

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Net Cost/yr (Undergrad): $19,817

Broadview University is a 4-year, private, for-profit university with multiple campuses (Utah and Idaho) that offers certificates (two levels) and associate’s through master’s degrees. (The net price listed is for the West Jordan campus, which is listed in NCES as having online programs; however there is an online division of BU as well. Check with the university for information on program availability through your nearest campus.) For online programs in Marketing, they offer a bachelor’s degree and a master’s degree.

Online Marketing Degree Areas

• Bachelor’s degrees: Bachelor’s in Business Management with multiple emphasis options, including Marketing.
• Master’s degrees: Customized MBA with seven customization groups, including Operational Analyses, which has a Case Studies in Marketing Management course.

Marketing Classes Online (examples)

: Information Technology Systems Management; Taxation and Business Decisions; Case Studies in Health Care Personnel Management.

Bucks County Community College (est. 1964)

Website
Net Cost/yr (Undergrad): $7,589

BCCC is a 2-year, public college that offers certificates (two levels) and associate’s degrees. For online programs in Marketing, BCCC offers an associate’s degree with three emphasis options. The degree requires between 60-63 credits for completion. Depending on the emphasis selected, graduates of this program can gain the following skills/ knowledge: marketing products, services or ideas; merchandising; using accounting info as a management tool; planning and controlling business operations; communications; interpreting reports; technical knowledge of a retail organization’s major functions; understanding of the marketing, management, legal and insurance knowledge for operating a small business.

Online Marketing Degree Areas

• Associate’s degrees: Associate’s in Management/ Marketing with three emphases: (1) General, (2) Retail Management; (3) Small Business Management.

Marketing Classes Online (examples)

: Advertising; Business Communication; Business Law; Business Mathematics; Cooperative Education-Management; Cooperative Education-Marketing; Effective Speaking; English Composition I; Financial Accounting; Finite Mathematics for Business; Introduction to Business; Introduction to Information Systems; Introductory Accounting; Legal Environment of Business; Principles of Marketing; Retail Management; Retail Merchandising; Selling.

Buena Vista University (est. 1891)

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Net Cost/yr (Undergrad): $19,264

BVU is a 4-year, private, non-profit university that offers bachelor’s and master’s degrees. For online programs in Marketing, they offer a bachelor’s degree completion program requiring 61 credits. Students must have an approved associate’s degree or equivalent credits. The program prepares the student with a variety of skills/ knowledge: understanding your potential customer, including psychological and societal dynamics; product planning; product release; advertising campaigns, and more.

Online Marketing Degree Areas

• Bachelor’s degrees: Bachelor’s in Marketing.

Marketing Classes Online (examples)

: Business and Professional Communication; Business Marketing; Conflict Management; Consumer Behavior; E-Commerce; Field Experiences in Sports Marketing and Management; Intercultural Communication; International Marketing; Market Research; Marketing Internship; Practicum in Marketing Problems/ Small Business Institute (SBI); Principles of Marketing; Retailing; Sales Management; Selling; Sports Marketing; Strategic Marketing.

California Baptist University (est. 1950)

Website
Net Cost/yr (Undergrad): $25,752

CBU is a 4-year, private, non-profit university that offers certificates and bachelor’s through doctoral degrees. For online programs in Marketing, they offer a bachelor’s degree. The bachelor’s program takes an average of 16 months for completion and requires 48 “major units”. Some of the skills/ knowledge that students will develop include: ability to evaluate marketing trends; identifying consumer needs; developing pricing strategies; promoting products. Possible careers for graduates of this program include advertising sales agent, green marketer, market research analyst, marketing manager, promotions manager, sales manager, survey researcher.

Online Marketing Degree Areas

• Bachelor’s degrees: BS in Marketing.

Marketing Classes Online (examples)

: Business Finance; Business Law; Composition; Consumer Behavior; Integrated Marketing Communications; Intermediate Composition; International Business; Macroeconomics; Marketing Management; Marketing Research; Microeconomics; Principles of Accounting I, II; Principles of Marketing; Retailing and Merchandising.

Capella University (est. 1993)

Website
Net Cost/yr (Undergrad): $14,557

Capella University is a 4-year, private, for-profit university that offers distance-learning-only certificates (two levels) and a range of bachelor’s through doctoral (professional) level degrees. For online programs in Marketing, they offer a bachelor’s with multiple concentration options, an MBA (which has an additional post-baccalaureate certificate option for Business Management), a DBA, and a Ph.D. Skills learned/ knowledge gained includes: effective communication, collaboration, strategic planning, business management techniques, professional-level problem-solving, financial models for decision-making. Capella has its FlexPath option for some degrees. FlexPath allows for self-paced learning. Admission is based on a skills and knowledge assessment. Potential careers for graduates of these programs include: Advertising/ Promotions Manager, Brand Manager, Business/ Marketing Analyst, Corporate Communication Writer/ Editor, Creative Director, E-Marketing/ Web Marketing Manager, Marketing Manager/ Director, Media Planner, Public Relations Manager, Sales Manager/ Director.

Online Marketing Degree Areas

• Bachelor’s degrees: BS in Business with Marketing specialization with eight specializations (180 quarter credits, 5 or 10-week course durations, up to 135 credits transferable into the program).
• Master’s degrees: MBA with Marketing specialization (6-wk courses; up to 12 credits transferable in).
• Doctorates: DBA with Marketing specialization (82 quarter credits, 12 transferable in); Ph.D. in Business Management with Marketing specialization (120 quarter credits, 32 transferable in).

Marketing Classes Online (examples)

: Brand Identity and Marketing Communications; Conflict Resolution; Cultural Diversity; Customer Behavior; Developing a Business Perspective; Digital Marketing Tools; E-Business Sourcing, Marketing, and Sales; Ethics and Enterprise; Fundamentals of Human Resource Management; Fundamentals of Marketing and Sales; Fundamentals of Organizational Communication; Global Multiculturalism and World Religions; Human Nature and Ethics; Intercultural Communication; Introduction to Psychology; Marketing Across Borders; Marketing Strategy; Media and Culture; Public Relations; Services Marketing; Social Deviance.

Central Ohio Technical College (est. 1971)

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Net Cost/yr (Undergrad): $13,854

COTC is a 2-year, public college that offers certificates (two levels) and associate’s degrees. For online programs in Marketing, they offer an associate’s degree with various focus areas: Entrepreneurship, Human Resources, Management, Marketing and Sales, and Office Administration. Potential careers for graduates of the program include: Claims Processors, Customer Service Representatives, Entrepreneurs, Human Resource Generalists, Marketing Assistants, Office Managers, Sales Managers, Sales Representatives, Supervisors, Team Leaders.

Online Marketing Degree Areas

• Associate’s degrees: AAB Business Management Technology with multiple focus areas including Marketing.

Marketing Classes Online (examples)

: Advertising and Public Relations; Business Field Experience I-III; Business Law; Cases in Marketing Research; Entrepreneurship; Global Business; Introduction to Marketing; Social Media Marketing; Team Building.

Central Penn College (est. 1881)

Website
Net Cost/yr (Undergrad): $17,977

CPC is a 4-year, private, for-profit college that offers associate’s through master’s-level degree programs. For online programs in Marketing, they offer an associate’s degree and a bachelor’s degree. Both programs have a 180-hour Internship/ Capstone course. Potential careers for graduates of these programs include Advertising and Promotions Managers, Business Operations Specialists, Green Marketers, Market Research Analysts, Marketing Managers, Public Relations Specialist, Sales Managers.

Central Penn College is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (267.284.5000; web: www.msche.org). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation. Status: Member since January 1977. Approved Degree Levels: Postsecondary Award/Cert/Diploma, Associate’s, Bachelor’s, Master’s.  See: http://www.centralpenn.edu/about-central-penn/accreditations/

Online Marketing Degree Areas

• Associate’s degrees: AS Marketing.
• Bachelor’s degrees: BBA with six concentration options, including Marketing.

Marketing Classes Online (examples)

: Topics: consumer branding, business marketing, marketing communications, research, marketing strategy for consumer and business products, using demographics for a marketing plan, budgeting.

Champlain College (est. 1878)

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Net Cost/yr (Undergrad): $33,173

Champlain is a 4-year, private, non-profit college that offers certificates (two levels) and associate’s through master’s level degree programs. For online programs in Marketing, they offer a 15-credit certificate. Topics covered include: Pay-per-click advertising, RSS feeds, Search Engine Optimization (SEO), Social networking options, Web analytics.

Online Marketing Degree Areas

• Certificates: Internet Marketing (15 credits)

Marketing Classes Online (examples)

: Digital Marketing; Google AdWords; Introduction to Web Business; Retail Internet Business; Search Engine Optimization; The Strategic Marketing Process; Web Analytics; Web Development I.

Chattahoochee Technical College (est. 1963)

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Net Cost/yr (Undergrad): $2,904

CTC is a 2-year, public college that offers certificates (three levels) and associate’s degrees. For online programs in Marketing, they offer a diploma and an associate’s degree, both of which have two specializations: Marketing Management or Social Media. Some of the skills developed/ knowledge gained includes: communication skills, leadership, decision-making, planning and organization, understanding financials. Industries where graduates of the programs can find work include government agencies, hospitality industry, private corporations, retail establishments, small businesses.

Online Marketing Degree Areas

• Diplomas: Marketing Management (57 credits).
• Associate’s degrees: AAS Marketing Management (63 credits).

Marketing Classes Online (examples)

: Analyzing Social Media; Basic Psychology; Business Regulations and Compliance; Buying and Merchandising; Consumer Behavior; Digital Technologies in Business; Entrepreneurship; Exploring Social Media; Global Marketing; Human Communication; Integrated Marking Communications; Introduction to Business; Introduction to Computers; Introduction to Sociology; Introduction to Spanish Language and Culture I,II; Introductory Psychology; Literature and Composition; Marketing Channels; Marketing Elective; Marketing Management; Marketing Research; Mathematical Modeling; Microeconomics; Principles of Economics; Principles of Management; Principles of Marketing; Small Business Management; Visual Merchandising.

Cincinnati State Technical and Community College (est. 1969)

Website
Net Cost/yr (Undergrad): $6,530

CSTCC is a 2-year, public college that offers certificates (two levels) and associate’s degrees. For online programs in Marketing, they offer an associate’s degree. Skills developed/ knowledge gained includes: advertising, branding, customer behavior, direct marketing, distribution, logistics, market planning, market research, new product and service development, personal selling and sales management, pricing, promotion, public relations, retailing, and others.

Online Marketing Degree Areas

• Associate’s degrees: Associate’s in Marketing Management (66 credits)

Marketing Classes Online (examples)

: Advertising and Public Relations; Business Ethics; Business Finance; Business Law; Digital Marketing and Social Media; Entrepreneurial Marketing; Financial Accounting; Full-Time Cooperative Education 1, 2: Marketing; International Business and Marketing; Leadership; Managerial Accounting; Marketing Research; Principles of Management; Principles of Marketing; Principles of Microeconomics; Professional Practices; Professional Selling; Project Management; Public Speaking; Quality Management; Retail Marketing.

Cleary University (est. 1883)

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Net Cost/yr (Undergrad): $8,593

CU is a 4-year, private, non-profit university that offers certificates (two levels) and bachelor’s and master’s degrees. For online programs in Marketing, they offer two professional certificates (through ed2go). Combined, the two certificates build up skills and techniques in Internet marketing, particularly search marketing, developing search marketing campaigns, and more. These certificates are designed with the intent of preparing students for employment in the online “search industry.” Both programs have a 12-month duration, although extensions are sometimes granted on a case-by-case basis.

Online Marketing Degree Areas

• Certificates: Pay Per Click (PPC) Marketing (three courses, 150 hours); Search Engine Marketing (SEM) (five courses, 250 hours).

Marketing Classes Online (examples)

: Pay Per Click Marketing; Search Engine Basics; Search Engine Optimization; SEO Requirements Gathering; SEO Copywriting; Web Site Copywriting; Web Site Usability; Article Marketing & Distribution; Copywriting for Pay Per Click Advertising; Link Building; Keyword Research; Measuring SEO ROI.

Coastal Carolina University (est. 1954)

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Net Cost/yr (Undergrad): $14,231

CCU is a 4-year, public university that offers certificates (two levels) and bachelor’s through doctoral (research or scholarship) degrees. For online programs in Marketing, they offer a bachelor’s degree (123 credits). There is also an 18-credit minor option for Marketing.

Online Marketing Degree Areas

• Bachelor’s degrees: BS Marketing (major, with a minor option).

Marketing Classes Online (examples)

: Business Statistics; Consumer Market Analysis; Integrated Marketing Communications; International Marketing; Intro to Global Business; Legal Env of Business; Management & Organizations; Market Analysis; Marketing; Marketing Research; Marketing Strategy; Operations Management; Retailing Management; Strategic Management.

Colorado State University-Fort Collins (est. 1870)

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Net Cost/yr (Undergrad): $14,511

CSU is a 4-year, public university that offers certificates and degrees ranging from bachelor’s to doctoral (research or professional). For online programs in Marketing, they offer a graduate certificate and a bachelor’s degree. While the BS is not strictly a marketing degree, it is a business degree focusing on the “production and marketing of agricultural products.” Topics covered across these programs include consumer behavior, market research, sales management, services marketing, economic theory, forecasting of market and government interactions, and others. Career opportunities for graduates of the BS degree include: Agricultural Business, Agricultural Finance, Agricultural Transportation, Commodity Brokerage, Commodity Merchandising, Farm Input Sales, Farm Management, Farm Real Estate Appraisal, Farming and Ranching, Feedlot Management, Food Brokering, Landscape Contracting, Mortgage Brokering, Small Business Management.

Online Marketing Degree Areas

• Certificates: Marketing (graduate, 9 credits, 2 semesters).
• Bachelor’s degrees: BS Agricultural Business (120 credits).

Marketing Classes Online (examples)

: Agricultural Business Management; Agricultural Commodities Marketing; Agricultural Marketing; Consumer Behavior; Introduction to Agribusiness Entrepreneurship; Introduction to Econometrics; Marketing Management; Marketing Strategy and Planning; Principles of Macroeconomics; Principles of Microeconomics; Qualitative Marketing Research Methods; Quantitative Marketing Research Methods; Service Marketing Management; Strategic Selling for Business Customers;

Columbia College (Missouri) (est. 1851)

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Net Cost/yr (Undergrad): $11,031

Columbia College (Missouri) is a 4-year, private, non-profit college that has an affiliation with the Christian Church/ Disciples of Christ but is nonsectarian. They offer certificates and a range of degrees from associate level through master’s. For online programs in Marketing, they offer a certificate (18 credits) and two bachelor’s degrees (120 credits each, both with 10 majors). There is also an 18-credit Marketing Minor option. Online courses run in 8-week sessions. Skills developed/ knowledge gained includes: advertising/ promotion/ management strategies, buyer behavior, market segmentation, marketing research, product and service development, strategic pricing. Graduates of these programs can potentially find careers in advertising, market research, public relations, and social media.

Online Marketing Degree Areas

• Certificates: Marketing Management.
• Bachelor’s degrees: BA Business Administration (BABA) with multiple major options, including Marketing; BS Business Administration (BSBA) with Marketing major option.

Marketing Classes Online (examples)

: Advertising and Sales Promotion; Consumer Behavior; E-Marketing; Global Marketing; Internship; Marketing Management; Marketing Research; Personal Selling and Sales Management; Principles of Marketing; Public Relations; Retail Management and Strategies; SIFE; Sports and Event Marketing.

Columbia Southern University (est. 1993)

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Net Cost/yr (Undergrad): $10,054

CSU is a 4-year, private, for-profit university that offers entirely online certificates (two levels) and a range of degrees from associate’s level to doctoral (research). For online Marketing degrees, they offer two certificates (undergrad and graduate), a bachelor’s degree, and a master’s degree. Jointly, these programs develop various skills and build knowledge, including: analysis of financial statements, analytical skills, decision-making techniques, financial strategies, effects of globalization, planning, and more.

Online Marketing Degree Areas

• Certificates: Marketing – undergrad (12 credits) and graduate versions.
• Bachelor’s degrees: BS Business Administration with Marketing concentration.

Marketing Classes Online (examples)

: Advertising; Business – to – Business Marketing; Business Ethics; Business Law; Business Policy and Strategy; Consumer Behavior; Direct Marketing; Employment Law; Financial Management; Human Resource Management; Information Systems Management; Internet Marketing Principles; Introduction to Business; Leadership; Marketing Research; New Product Marketing; Principles of Accounting; Principles of Marketing; Strategic Marketing; Web Design and Development.

Columbus State Community College (est. 1963)

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Net Cost/yr (Undergrad): $5,719

CSCC is a 2-year, public college that offers certificates (three levels) and associate’s degrees. For online programs in Marketing, they offer three certificates and two associate’s degrees. Some courses are fully online, some blended and some courses (such as labs and practicums) may require on-campus visits. Topics covered include: production, pricing, promotion, distribution, product management, marketing communication, advertising, sales, retailing, public relations, consumer behavior, e-Commerce models, social media optimization (SMO), Web analytics, customer retention.

Online Marketing Degree Areas

• Certificates: Direct Marketing (12 credits, Web and/or blended courses); Electronic Marketing (13 credits, Web and/or blended courses); Pre-MBA (18 credits, Web and blended courses).
• Associate’s degrees: AAS Direct Marketing; AAS Marketing.

Marketing Classes Online (examples)

: Business to Business Marketing; Direct & Database Marketing; Fundamentals of Interactive Media; Marketing Information & Consumer Analysis; Marketing Principles; Web & Electronic Marketing.

Community College of Vermont (est. 1970)

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Net Cost/yr (Undergrad): $10,613

CCV is a 2-year, public college that is a part of the Vermont State Colleges (VSC) system. They offer certificates (two levels) and associate’s degrees. For online programs in Marketing, they offer a 63-credit associate’s degree. Skills developed/ knowledge gained by graduates of this program include: analytics and analysis, banner ads, business intelligence, email marketing, mobile advertising, search engine marketing (SEM), search engine optimization (SEO), and more. Students are also prepared for the Google Analytics Individual Qualification (GAIQ) test. Potential careers for students who complete this degree include: Internet Marketer, Search Engine Marketing Specialist, Web Analytics Specialist.

Online Marketing Degree Areas

• Associate’s degrees: AAS Digital Marketing.

Marketing Classes Online (examples)

: Computer Applications; Decision Making through Business Intelligence; Digital Marketing Internship I, II; Foundations of Content Management Systems; Intermediate Spreadsheets; Intermediate Website Development; Introduction to Internet Marketing; Introduction to Web Analytics; Programming for the Internet; Search Engine Marketing & Optimization; Social Media & Communication; StatisticsI; Storytelling through Media; Web Analytics Strategies & Processes; Website Development.

Concordia University-Saint Paul (est. 1893)

Website
Net Cost/yr (Undergrad): $18,677

CU-SP is a 4-year, private, non-profit university which is part of the Concordia University System and is affiliated with the Lutheran Church – Missouri Synod. They offer certificates (three levels) and a range of degrees from associate’s through doctoral (professional). For online programs in Marketing, they offer a 128-credit-hour bachelor’s degree that prepares students for roles such as marketing manager or project manager, and builds their knowledge for marketplace challenges.

–courses are 7-weeks in length, and the program is intended for adult students, so courses are also available on-campus in evening sessions.

Online Marketing Degree Areas

• Bachelor’s degrees: BA Marketing and Innovation Management.

Marketing Classes Online (examples)

: Applied Accounting & Finance; Applied Business Ethics; Business Plan; Innovation & Complex Systems; Integrated Marketing Comm; Interactive & Mobile Mktg; International Marketing; Marketing Innovation; Marketing Research; Marketing Strategy.

Concordia University-Wisconsin (est. 1881)

Website
Net Cost/yr (Undergrad): $23,178

CUW is a 4-year, private, non-profit university which is part of the Concordia University System and is affiliated with the Lutheran Church – Missouri Synod. They offer certificates (two levels) and range of degrees from associate’s through doctoral (professional). For online programs in Marketing, they offer a graduate certificate (15 credits) and a master’s degree (39 credits). Skills developed/ knowledge gained from these programs includes: direct marketing, fundraising, pre-selling, research, store-traffic building, ROI measurement, Web marketing strategies (direct mail, lead generation, relationship-loyalty programs). Potential careers for graduates of these program includes: Advertising Executive; Brand Manager; Business Development Executive; Database Marketing Manager; International Marketing Executive; Internet Marketing Director; Market Research Executive; Marketing Director; Marketing Executive; Marketing Manager.

Online Marketing Degree Areas

• Master’s degrees: MBA with 13 concentrations including Marketing.

Marketing Classes Online (examples)

: Accounting: Financial Analysis for Decision Making; Advertising Management; Applied Statistical Methods; Business Ethics; Corporate Finance; Direct Marketing; Human Resources Management; International Marketing; Leadership and Organizational Behavior; Legal Aspects of Business; Managerial Economics; Sales Management; Social Marketing Strategies; Strategic Management; Strategic Marketing.

Cornell University (est. 1865)

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Net Cost/yr (Undergrad): $28,537

Cornell is a 4-year, private university with the distinction of being in the Ivy League. They offer a range of degrees from bachelor’s to doctoral (research or professional). For online programs in Marketing, the eCornell division offers 11 certificates, some of which are only available to corporate partners. (Contact school for information.) The majority of certificates are between 5-8 courses in length, with a small handful of longer ones at 18 courses. Some of the courses are general in scope, and a few are intended for the hospitality and foodservice industries.

Online Marketing Degree Areas

• Certificates: Data-Driven Marketing (5 courses); Marketing Strategy (7 courses); Hospitality Marketing (6 courses); New Media Marketing for Hospitality Professionals (5 courses). Master Certificates: Hospitality Management: Marketing and Finance (18 courses); Hospitality Management: Marketing and Revenue (18 courses); Foodservice Management: Focus on Marketing (18 courses); Foodservice Management: Focus on New Media Marketing (18 courses); Revenue Management: Focus on Hospitality Marketing (18 courses); Strategic Leadership for the Hospitality Professional: Focus on New Media Marketing (6 courses).

Marketing Classes Online (examples)

: Analyzing Segmentation and Targeting; Applied Marketing Strategy and Decision-Making Tools; Conducting Effective Hospitality Marketing Research; Creating and Communicating the Value of Your Brand; Distribution Strategy and International Marketing; Essentials of Marketing Strategy; Hospitality Customer Engagement through New Media Marketing; Introducing New Products: Successes and Failures; Marketing Fundamentals for the Hospitality Industry; Marketing Research and Analysis; Marketing the Hospitality Brand through New Media: Social, Mobile & Search; Measuring Customer Preferences; Predicting and Managing Customers’ Lifetime Value; Pricing Strategy and Distribution Channels in Hotel Revenue Management; Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions; Search Engines and Online Selling: Stimulating Incremental Demand; Social and New Media Marketing; The Hospitality Marketing Mix: Place and Promotion; The Hospitality Marketing Mix: Product and Price; Understanding Financial Statements; Using Data for Positioning Brands.

Cuyahoga Community College (est. 1963)

Website
Net Cost/yr (Undergrad): $5,372

CCC is a multi-campus, 2-year, public college that offers certificates (two levels) and associate degrees. For online programs in Marketing, CCC offers a 63-credit associate’s degree. The program builds the following skills/ knowledge: communication, business fundamentals, math/ financial, basic marketing, interpersonal skills.

Online Marketing Degree Areas

• Associate’s degrees: AAB Marketing.

Marketing Classes Online (examples)

: Business Ethics; Business Law; Business Strategies; Business-to-Business/ Organizational Marketing; Financial Accounting; Fundamentals of Speech Communication; Introduction to Business; Introduction to Microcomputer Applications; Introduction to Purchasing; Principles of Advertising; Principles of Management and Organizational Behavior; Principles of Marketing; Principles of Microeconomics; Principles of Salesmanship; Sales Promotion and Public Relations.

Dakota College at Bottineau (est. 1906)

Website
Net Cost/yr (Undergrad): $8,587

DCB is a 2-year, public college that offers certificates (two levels) and associate’s degrees. For online programs in Marketing, they offer a diploma and an associate’s degree. Topics covered include: promotion, creative thinking strategies, sales, public relations, advertising, media relations, communication. Potential careers for graduates of these programs include: Advertising Sales Agent, Assistant Account Managers, Communications Coordinator, Communications Specialist, Creative Associate, Customer Research Associate, Fund Raiser, Public Relations, Publicist, Publicity Director.

Online Marketing Degree Areas

• Diploma: Advertising and Marketing (31 credits, 11 courses).
• Associate’s degrees: AAS Advertising and Marketing.

Marketing Classes Online (examples)

: Advertising; Advertising Campaigns; Business Communications; Business in the Legal Environment; Business Math; College Composition I; Cooperative Education; Entertainment Marketing; Entrepreneurship; Fundamentals of Public Speaking; Human Relations in Organizations; Introduction to Computers; Leadership Techniques I, II; Principles of Management; Principles of Marketing; Principles of Retailing; Public Relations; Sales.

Dakota County Technical College (est. 1970)

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Net Cost/yr (Undergrad): $11,691

DCTC is a 2-year, public college that is part of the Minnesota State Colleges and Universities System. They offer certificates (three levels) and associate’s degrees. For online programs in Marketing, DCTC offers two certificates and two associate’s degrees. Potential careers for graduates of these programs include: Brand Manager, Commercial Marketing Specialist, Marketing Administrator, Marketing Coordinator, Marketing Design Specialist, Marketing Event Specialist, Media Planner Sales Manager, Online Marketing Coordinator, Project Manager, Sales Specialist, Special Event Coordinator.

Online Marketing Degree Areas

• Certificates: Marketing Event Specialist (28 credits); Marketing Communications Specialist (28 credits);
• Associate’s degrees: AS Business Marketing (27 credits); AAS Marketing Design Specialist (45 credits).

Marketing Classes Online (examples)

: Advertising Practices and Procedures; Business Law; Consumer and Professional Buying Behavior; Digital Marketing; Digital Media Tools; Fundamentals of Sales; Innovations in Marketing; Marketing Communications Writing; Marketing Research; Marketing Visual Communications; Portfolio and Interviewing; Principles of Marketing; Public Relations.

Dakota State University (est. 1881)

Website
Net Cost/yr (Undergrad): $14,166

DSU is a 4-year, public university that offers certificates (three levels) and a range of degrees from associate’s level to doctoral (research). For online programs in Marketing, they offer a bachelor’s degree. (Program availability varies by state. See site for state-by-state online degree listings.) Potential careers for graduates of this program include: Account Executive; Advertising Manager; Product/ Brand Manager.

Online Marketing Degree Areas

• Bachelor’s degrees: BBA Marketing.

Marketing Classes Online (examples)

: Principles of Accounting I, II; Survey of Business; Business Statistics I, II; Business Finance; Managerial Communications; Legal Environment of Business; Organization & Management; Marketing; International Trade & Finance; Production and Operations Management; Personal Selling; Consumer Behavior; Marketing Research; Promotional Strategy; Business Policies & Strategy; Writing Intensive; Oral Communications; Written Communication.

Dallas Baptist University (est. 1898)

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Net Cost/yr (Undergrad): $23,796

DBU is a 4-year, private, non-profit university with Baptist Church affiliations. They offer certificates (three levels) and a range of degrees from associate’s level to doctorates (research). For online programs in Marketing, they offer three certificates, two bachelor’s degrees and a minor option, two master’s degrees, and a joint/dual bachelor’s/ master’s program. The bachelor’s programs have multiple majors, with Marketing being one of them. The master’s programs have multiple concentrations, with Marketing being one of them. The joint degree combines the BBS and the MBA offerings. Career areas for graduates of these programs include advertising, and global marketing, brand/ service management, marketing research, retailing, sales management.

Online Marketing Degree Areas

• Certificates: Marketing Practices (18 credit hours); Advanced Certificate in Marketing (graduate, 12 credits).
• Bachelor’s degrees: BBA with Marketing major (120 credits); BBS with Marketing major (120 credits); Marketing Minor (12 credits).
• Master’s degrees: MA in Professional Development (MAPD) with a concentration in Marketing (36 credits); MBA with a concentration in Marketing (36 credits for MBA, of which 12 are for the concentration); Accelerated Dual BBS/ MBA with a concentration in Marketing (150 total credits = 120 BBS + 30 MBA).

Marketing Classes Online (examples)

: Advanced Marketing Strategies; Business and Public Law; Business Development Strategies; Consumer and Buyer Behavior; Consumer Behavior; Creative Problem Solving for Marketing Decisions; Customer Satisfaction; eCommerce Development in a Global Market; Global Marketing; International Marketing; Marketing Analysis; Marketing Concepts; Marketing for Nonprofit; Marketing Research and Analysis; Marketing Strategy for Nonprofit Organizations; New Product Development; Principles of Management; Principles of Marketing; Professional Selling and Sales Management; Promotional Strategy; Retail Management and Merchandising; Strategies and Problems in Marketing.

Daniel Webster College (est. 1965)

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Net Cost/yr (Undergrad): $17,109

DWC is a 4-year, private, for-profit college that offers a range of degrees from associate’s level to master’s. For online programs in Marketing, they offer a bachelor’s degree. Topics covered include: advertising, consumer behavior, marketing strategies (and how they’re affected by cultural, economic, and legal conditions), research, and sales. Another option, not listed here, is DWC’s online MBA degree which offers four elective courses in Marketing, in addition to the three marketing-specific courses that are part of the curriculum — for a total of nine courses. It is not, however, an official specialization/ concentration option.

Online Marketing Degree Areas

• Bachelor’s degrees: BS Marketing Management (121 semester/ 180 quarter-hour credits).

Marketing Classes Online (examples)

: Advertising; Applied Techniques/ Organizational Behavior; Capstone in Marketing Management; Consumer Behavior; Current Issues in Marketing; Entrepreneurship & Small Business Management; International Marketing; Leadership and Ethics; Marketing Internship; Marketing Management; Marketing Research; Purchasing & Supply Chain Management; Sales Management; Strategic Retail Management.

Davenport University (est. 1866)

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Net Cost/yr (Undergrad): $15,841

Davenport is a 4-year, private, non-profit university that offers certificates (three levels) and degrees ranging from associate’s level to master’s. For online programs in Marketing, they offer a bachelor’s degree with four elective topics (every six credits). Topics covered include: marketing functions and processes, customer relationships, learning methodologies, critical thinking, problem-solving, ethical decision-making.

Online Marketing Degree Areas

• Bachelor’s degrees: BBA Marketing (120 credits) with four elective options: (1) Business-to-Business, (2) Advertising and Promotion, (3) Professional Selling, or (4) Sports Marketing.

Marketing Classes Online (examples)

: Principles of Project Management; Professional Selling; Advertising Foundations; Consumer Behavior; Marketing Research; International Marketing; New Product Development and Innovation; Strategic Marketing; Public Relations Foundations; Creative Strategies; Media Planning; Digital Marketing; Sales Management; Channel Strategy; Pricing Concepts and Methods; Digital Marketing; Business-to-Business Marketing; Sales Management; Professional Negotiations; Sport Management Foundations; Sports Marketing; Sport Management Internship; Marketing Internship.

DeSales University (est. 1965)

Website
Net Cost/yr (Undergrad): $28,660

DeSales is a 4-year, private, non-profit university with an affiliation to the Catholic Church/ Oblates of St. Francis de Sales. They offer certificates (four levels) and a range of degrees from bachelor’s level to doctoral (professional). For online programs in Marketing, they offer a certificate and a bachelor’s degree. (Bachelor’s programs at DeSales require 120 credits (40 courses), and up to 75 credits can be transferred in from another institution.) Topics covered in these programs include advertising, market research, sales/ sales management, service marketing, and more.

Online Marketing Degree Areas

• Certificates: Marketing.
• Bachelor’s degrees: Bachelor in Marketing.

Marketing Classes Online (examples)

: Advertising and Promotional Communication; Business Communication Skills; Consumer and Buyer Behavior; Consumer Behavior; Financial Accounting; Financial Management; International Marketing; Introduction to Business; Managerial Accounting; Marketing Planning and Strategy; Marketing Research; Principles of Macroeconomics; Principles of Management; Principles of Marketing; Principles of Microeconomics; Quantitative Business Analysis; The Legal Environment of Business.

Des Moines Area Community College (est. 1966)

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Net Cost/yr (Undergrad): $10,370

DMACC is a 2-year, public college that offers certificates (two levels) and associate’s degrees. For online programs in Marketing, they offer a certificate and two associate’s degrees. (Some of the credits of the certificate are applicable towards the Marketing associate’s degrees, as well as two other non-Marketing associate’s degrees.) Topics covered include: advertising campaigns, buying and selling product offerings, managing employees, marketing strategies, planning promotions. Potential careers for graduates of these programs include: Customer Service Representative; Digital Marketer; Marketing Manager; Professional Salesperson; Regional Marketing Supervisor; Retail Buyer; Retail Manager; Retail Merchandiser.

Online Marketing Degree Areas

• Certificates: Digital Marketing (21 credits).
• Associate’s degrees: AA Marketing (64 credits); AAS Marketing (64 credits).

Marketing Classes Online (examples)

: Advanced Selling Strategies; Business Internship I; Business-to-Business Marketing; Communication Skills; Composition I; Customer Relationship Management; Digital Marketing; E-Commerce on the Web; Fundamentals of Oral Communication; Human Relations in Business; Intro to Accounting; Intro to Web Design; Introduction to Psychology; Leadership Development; Principles of Accounting I; Principles of Advertising; Principles of Macroeconomics; Principles of Management; Principles of Marketing; Principles of Retailing; Principles of Supervision; Relationship Strategies in Business; Selling; Small Business Management; Sports/ Entertainment Marketing; Visual Merchandising & Design.

Edmonds Community College (est. 1967)

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Net Cost/yr (Undergrad): $7,981

ECC is a 2-year, public college that offers certificates (two levels) and associate’s degrees. For online programs in Marketing, they offer a certificate (30 credits) which has some but not all courses available online. The certificate is intended for students wanting to specialize in business sales and marketing, and credits are applicable towards select traditional (on-campus) associate’s degrees.

Online Marketing Degree Areas

• Certificates: Business Management Marketing (partially online).

Marketing Classes Online (examples)

: Business Communications: CD; Business Internship; Business Presentations; Career Management; Customer Relations Management; E-Marketing; Event Planning; Facilitation Skills; Human Relations in Organizations; Introduction to Business; Introduction to Sales; Principles of Marketing; Professional Development Seminar; Project Management I: Project Scope and Requirements; Retail Management; Social Media Marketing; Sustainable Business Practices.

Fashion Institute of Design & Merchandising, Multiple Campuses (est. 1969)

Website
Net Cost/yr (Undergrad): n/a

FIDM is a 4-year, private, for-profit college with locations in California. This entry is in general, but availability may vary by campus. (Listed net price is based on the Los Angeles campus. Check with the school for program availability for your campus.) FIDM offers associate’s and bachelor’s degrees. For online programs in Marketing, they offer an associate’s degree with a “professional designation” whose admission requirements are that students already have another degree. The associate’s degree credits count towards FIDM’s BS in Business Management (BSBM), which while online, is not marketing-focused.

Online Marketing Degree Areas

• Associate’s degrees: AA Merchandise Marketing, Professional Designation.

Marketing Classes Online (examples)

: Advanced Business Applications; Applied Buying; Applied Trend Forecasting; Brand Management Strategies; Concepts in Trend Forecasting; Contemporary Business Strategies; Entrepreneurship; Merchandise Buying; Merchandise Math; Merchandise Planning & Allocation; Merchandising Strategies; Promotion in the Merchandising Environment; Technology for Merchandise Buying; Textile Science.

Fayetteville Technical Community College (est. 1961)

Website
Net Cost/yr (Undergrad): $3,863

FTCC is a 2-year, public college that offers certificates (three levels) and associate’s degrees. For online programs in Marketing, they offer three certificates and an associate’s degree. Skills/ knowledge developed through these programs collectively includes: advertising, consumer behavior, customer service, e-commerce, electronic sales presentation, Internet/ Web fundamentals, market research, retail management, and selling.

Online Marketing Degree Areas

• Certificates: Business Administration/ Marketing and Retailing/ E-Marketing (16 credits); Business Administration/ Marketing and Retailing/ Marketing and Retailing Management (16 credits); Business Administration/ Marketing and Retailing/ Sales and Customer Service (18 credits).
• Associate’s degrees: AAS Business Administration/ Marketing and Retailing (68 credits).

Marketing Classes Online (examples)

: Consumer Behavior; Social Media Marketing; Fundamentals of Selling; Customer Service; Principles of Marketing; Visual Merchandising; Advertising and Sales Promotion; Marketing Research; Marketing Applications.

Ferris State University (est. 1884)

Website
Net Cost/yr (Undergrad): $12,602

FSU is a 4-year, public university that offers certificates (three levels) and a range of degrees from associate’s level to doctoral (research or professional). For online programs in Marketing, they offer four certificates. Topics collectively covered by these programs include: advertising, business to business marketing, communications, customer service, database management, direct marketing planning, e-commerce, fulfillment, Internet marketing/ advertising campaign creation, merchandising, multi-channel marketing, promotion, online sales, social media campaigns.

Online Marketing Degree Areas

• Certificates: Business-to-Business Marketing (12 credits); Direct Marketing (12 credits); Digital Marketing (12 credits); Professional Digital Marketing (12 credits).

Marketing Classes Online (examples)

: Business-to-Business Advertising/ IMC; Business-to-Business Digital Marketing; Consumer Digital Marketing; Direct Marketing; Industrial Marketing; Introduction to Data Mining; Principles of Advertising/IMC; Principles of Marketing; Web Design and Planning.

Fisher College (est. 1903)

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Net Cost/yr (Undergrad): $26,504

Fisher College is a 4-year, private, non-profit college that offers certificates, associate’s degrees and bachelor’s degrees. For online programs in Marketing, they offer a bachelor’s with seven concentrations including Marketing, which itself has two minor options. Fisher runs courses on six 8-week terms to give students flexibility. Industries or niches where graduates of this program might find careers include: Advertising Sales, Marketing Communications, Marketing Research and Analytics, Product/ Brand Management, Professional Selling, Retailing, Sales Promotions, Social Media/ Digital Marketing, Sports Marketing.

Online Marketing Degree Areas

• Bachelor’s degrees: BS in Marketing with two minor options: Marketing (15 credits, five courses) or Social Media (18 credits, six courses).

Marketing Classes Online (examples)

: Brand Strategy; Consumer Behavior; E-Marketing; Integrated Marketing Communications; Introduction to Advertising; Introduction to Public Relations; Marketing Internship; Marketing Management; Marketing Research and Analysis; Mobile Application Development; Principles of Marketing; Senior Project; Social Media and Digital Strategies; Sports Marketing, Media, and Public Relations; Website Programming and Development; Writing for Social Media.

Florida Atlantic University (est. 1961)

Website
Net Cost/yr (Undergrad): $13,360

FAU is a 4-year, public university that offers certificates (two levels) and a range of degrees from associate’s level to doctorates (research or professional). For online programs in Marketing, they offer a bachelor’s degree with three majors including Marketing. The Online BBA (OBBA) is a degree-completion program that requires 60 credits completed before admission — typically a suitable associates degree. Students accepted to the program can start in any term and the program can be completed in a minimum of two years if students are transferring in with approved credits. Tuition charges of an extra $60 per credit hour are added to the regular course tuition.

Online Marketing Degree Areas

• Bachelor’s degrees: BBA with multiple majors including Marketing (120 credits, with 51 upper-division credits towards Marketing courses), with optional Advertising concentration.

Marketing Classes Online (examples)

: Advertising Internship; Creative Advertising Strategy; Digital Marketing; Direct Marketing; Marketing Strategy; Principles of Advertising; Promotion Management.

Florida International University (est. 1965)

Website
Net Cost/yr (Undergrad): $11,552

FIU is a 4-year, public university that offers certificates (two levels) and a range of degrees from associate’s level to doctoral (research or professional). For online programs in Marketing, they offer a certificate and a bachelor’s degree with a Marketing concentration. Topics covered include business ethics, consumer behavior, marketing research, marketing strategy, retail pricing.

Online Marketing Degree Areas

• Certificates: Social Media and E-Marketing Analytics (18 credits, requires 45 credits of prior courses for admission);
• Bachelor’s degrees: BBA with a concentration in Marketing (120 credits).

Marketing Classes Online (examples)

: Business-to-Business Sales and Marketing; Consumer Behavior; Customer Relationship Management; Decision Making and Negotiations; Digital Marketing; e-Marketing; Export Marketing; International Marketing; Introduction to Marketing; Marketing Analytics; Marketing Channels; Marketing of Small Business Enterprises; Marketing Research; Marketing Strategy; Personal Selling; Retail Marketing; Social Media and E-Marketing Design; Social Media Marketing.

Florida National University (est. 1988)

Website
Net Cost/yr (Undergrad): $19,774

FNU is a 4-year, private, for-profit university that offers certificates (three levels) and a range of degrees from associate’s level to master’s. For online programs in Marketing, they offer a master’s with five concentrations, including one for Marketing. Topics covered include: analysis, communications, problem identification, and problem solving, in relation to marketing practices.

Online Marketing Degree Areas

• Master’s degrees: MBA with Marketing concentration (36 credits total, 12 for concentration including capstone).

Marketing Classes Online (examples)

: Business Modeling; Capstone – Marketing; Consumer Behavior; Contemporary Project Management; Entrepreneurial and Strategic Thinking; Financial Management in Public Organizations; International Marketing; Legal, Ethical, and Social Values of Business; Management Practices for the 21st Century; Organizational Dynamics; Services Marketing.

Florida Technical College (est. 1982)

Website
Net Cost/yr (Undergrad): $15,171

FTC is a 4-year, private, for-profit college that offers certificates (two levels) and associate’s and bachelor’s degrees. For online programs in Marketing, they offer an associate’s degree and a bachelor’s degree. Possible careers for graduates of these programs include Entrepreneur, Manager, Marketing Professional.

Online Marketing Degree Areas

• Associate’s degrees: Associate in Business Management and Marketing.
• Bachelor’s degrees: Bachelor’s in Business-Entrepreneurship, Management, and Marketing Program.

Marketing Classes Online (examples)

: Topic areas covered include: capital planning, Internet marketing, leadership, organizational behavior, strategic management.

Fort Hays State University (est. 1902)

Website
Net Cost/yr (Undergrad): $11,698

FHSU is a 4-year, public university that offers certificates and a range of degrees from associate’s level to master’s. For online programs in Marketing, they offer two certificates and a bachelor’s degree. (Note: Some certificates are available only to non-major students.) Topics/ sectors covered include: advertising, business-to-business marketing, governmental marketing, international marketing, marketing research, public relations, retailing, selling, wholesaling.

Online Marketing Degree Areas

• Certificates: Marketing (12 credits); Tourism and Hospitality Marketing (12 credits).
• Bachelor’s degrees: BBA Marketing (124 credits).

Marketing Classes Online (examples)

: Advertising; Communication and the Information Society; Customer Behavior; Customer Service and Relationship Management; Database Marketing; International Marketing; Introduction to Web Development; Marketing Principles; Marketing Research; Principles and Practices of Tourism and Hospitality Management; Problems in Business- Social Media Marketing; Problems in Business- Sports Marketing; Retail Management; Strategic Electronic Marketing; Strategic Selling; Tourism and Hospitality Marketing.

Fortis College, Multiple Campuses (est. 1969)

Website
Net Cost/yr (Undergrad): $19,240

Fortis College is a 4-year, private, for-profit college with multiple campuses in several states, as well as an online division. NCES’s database specified the Centerville campus (its yearly net price is used in this entry) as having distance Marketing programs, although their online division is available to students through different campuses. (Check with the college for program availability.) Fortis offers certificates (two-levels) and associate’s and bachelor’s degrees. For online programs in Marketing, they offer an associate’s degree. Topics covered include: affiliate marketing, email campaigns, mobile and social networking media marketing, pay-per-click, search engine optimization. Sectors of employment for graduates of this program include: advertising firms; affiliate marketing networks, online marketing firms. Potential careers include: Ad Network Specialist; Affiliate Marketing Associate; Associate SEO Marketer; Internet Marketing Associate; Internet Sales Associate; Junior Internet Analyst; Marketing Consultant; Media Consultant; Online Marketing Specialist; Search Marketing Strategist; Web Analytics Specialist; Web Marketing Consultant.

Online Marketing Degree Areas

• Associate’s degrees: AAB in Internet Marketing.

Marketing Classes Online (examples)

: Advertising Design I, Search Engine Optimization, Social Media Optimization, and Marketing, Web Design I.

Franklin Pierce University (est. 1962)

Website
Net Cost/yr (Undergrad): $26,461

FPU is a 4-year, private, non-profit university that offers certificates (three levels) and a range of degrees from associate’s level to doctoral (professional, other). For online programs in Marketing, they offer a bachelor’s degree and a minor option. These programs can be taken 100% online or in hybrid mode if preferred. Graduates of this program can potentially find careers in advertising, marketing research, promotional management, sales.

Online Marketing Degree Areas

• Bachelor’s degrees: BS Marketing.

Marketing Classes Online (examples)

: Topics: creative problem solving, communication skills, critical thinking, global diversity, green marketing, pricing, promotion, sustainable business practices.

Franklin University (est. 1902)

Website
Net Cost/yr (Undergrad): $21,927

Franklin is a 4-year, private, non-profit university that offers a range of degrees from associate’s level to master’s level. For online programs in Marketing, they offer two bachelor’s and a master’s degree. Both bachelor’s degrees have a “second bachelor’s” option that allows students with an existing non-Marketing bachelor’s degree from Franklin to earn one of these two degrees with fewer credits and in a short timeframe. Both bachelor’s programs also have Minor options as well. Topic areas include: advertising, assessment of information needs, consumer behavior, data analysis, data collection, data interpretation, global marketing, marketing plans, marketing research, public relations, and more. Graduates of these programs have dozens of potential career choices, including: Account Executive, Agency Account Executive, Brand Manager, Communication Specialist, Copywriter, Digital Optimization Analyst, eCommerce Manager, Marketing Analyst, Marketing Manager, Online Marketing Analyst, Paid Search Specialist, PR Manager, Production Manager, Promotion Coordinator, Research Analyst, Sales Manager, SEO Manager, Social Media Coordinator, Web Marketing Manager, plus Director- and Chief-Executive-level positions for later career opportunities.

Online Marketing Degree Areas

• Bachelor’s degrees: BS Marketing (124 credits); BS Internet Marketing (124 credits).
• Master’s degrees: MS Marketing & Communication (40 credits).

Marketing Classes Online (examples)

: Advertising; Cyber Law; E-Commerce; Foundations of Entrepreneurship; Global Marketing; Integrated eMarketing; Integrated Marketing; Internet Marketing; Introduction To Web Presentation & Publishing; Marketing Behavior; Marketing Internship; Marketing Research; Media And Crisis Communication; Persuasive Strategies; Public Relations & Promotional Strategy; Relationship Marketing; Search Engine Marketing; Social Media Marketing; Special Topics in Marketing; Web Analytics.

Full Sail University (est. 1979)

Website
Net Cost/yr (Undergrad): $30,864

Full Sail is a 4-year, private, for-profit university that offers certificates (two levels) and a range of degrees from associate’s level to master’s. For online programs in Marketing, it offers one certificate, two bachelor’s degrees (both 120 credits and 128 weeks), and one master’s degree (37 credits, 48 weeks). (Note: Full Sail is nationally accredited but not regionally accredited.) Topics covered include: building online consumer experiences, Internet consumer behavior, global Internet marketing, marketing analysis, multi-channel marketing, search engine optimization (SEO), traditional marketing foundations.

Online Marketing Degree Areas

• Certificates: Internet Marketing (grad cert, requires bachelor’s degree).
• Bachelor’s degrees: BS Internet Marketing; BS Sports Marketing & Media.
• Master’s degrees: MS Internet Marketing.

Marketing Classes Online (examples)

: Affiliate Marketing; Content Strategy, Development, and Marketing; Cultural Studies and the Web; Digital Entrepreneurship; Display Advertising and Email Marketing; Fundamentals of Public Relations; Fundamentals of Web Design; Introduction to Marketing; Marketing Law and Contracts; Marketing Plans and Campaign Development; Marketing Research; Mobile and Emerging Technology Marketing; Principles of Online Campaign Development; Project and Portfolio I-VII: Internet Marketing; Project and Portfolio I-VII: Sports Marketing; Psychology of Play; Search Engine Optimization; Social Media Marketing; Sports Sales and Sponsorships; Storytelling; Web Analytics and Reporting.

Online Marketing Degree Overview

Marketing studies come in a number of flavors, typically through the Business department/ division of a college/ university. Sometimes they are part of a Business Administration or Management programs, and sometimes independent certificate or degree programs.

Online Marketing Certificate Programs

Online certificate programs allow students to narrowly focus on an area of interest. Of the schools listed above that are offering certificates, traditional marketing and related topics (sales, advertising, management) are more common options than Internet Marketing. The latter is still a young sub-field, if not exactly in its infancy, although we feel such certificates will become more commonly available in the future. Marketing certificates are for various types of students. Some are for Marketing students, some for non-marketing business students, and even some for non-business students who want to supplement their career skills. There are also undergraduate, post-baccalaureate and graduate study levels for certificates (as well as for degrees.) Certificate programs vary in length, dependent on the number of courses in the curriculum — typically 5-8 courses, with a few at 18 courses.

Online Associate’s Degree in Marketing

Typically, associate’s degrees are broad in subject matter, allowing students who have not picked a major to explore topics. For students who know they are interested in business but have not yet selected marketing, an associate’s degree in business can be the stepping stone to completing a bachelor’s in marketing later. For students who already know that they are interested in marketing, specifically choosing an online associate’s degree in marketing (or in business, with marketing specialization) is more useful career-wise. Of the schools listed above that are offering associate’s degrees in Marketing or related subjects, the Associate of Applied Science (AAS) in Marketing seems most common, though Business-Administration-related degrees with marketing courses are also fairly frequent. Associate’s degrees typically take two years to complete, although, for online equivalents, many schools allow students to complete them at their own pace, within reason.

Online Bachelor’s in Marketing

While an associate’s degree in Marketing or a closely-related discipline is enough to find employment in Marketing-related roles, a bachelor’s degree is recommended for a longer-lasting career with advancement opportunities. The most common type of online bachelor’s in a marketing-related topic appears to a BA or BBA (Bachelor of Business Administration), although several schools offer a BS in Marketing or even Internet Marketing. Some offer Marketing with Management studies. BBA programs, while usually broadly about Business Administration, typically have a concentration or specialization in Marketing. The majority of these online bachelor’s in Marketing-related disciplines are sufficient for finding a long-term career in marketing and related work. Depending on your program’s full course curriculum, this includes business administration, advertising, communications, entrepreneurship, management, and other related business disciplines. As for associate’s degrees, online bachelor’s degrees are sometimes structured to give students the option to complete them at their own pace. However, four years is the typical program length, with two years for programs that build on a student’s existing associate’s degree.

Online Marketing Master’s Degree

A Master’s degree in Marketing-related topics can serve several purposes. It can be a key to teaching, or a means for increased work opportunities. Of the master’s programs listed above, the MBA is a fairly frequently available choice. Typically, MBAs are broad in curriculum, as with BBAs, although Marketing concentrations/ specializations are the options offered to customize the degree. For people who have a general business bachelor’s degree (or even a specialized non-marketing business degree), a Master’s in Marketing can supplement your knowledge, help with a business-related career change, open up pathways to managerial or executive roles, and just as importantly, give you a broader perspective about business in general. Master’s degrees typically two years in length, though for online master’s, the time frame may be shorter, and at the student’s own pace.

Online Marketing Doctoral Degree

Online doctorates in Marketing or related disciplines are the least offered degrees so far. In the A-F block of schools listed above, only one school, Capella University, offers program: a DBA (Doctorate in Business Administration) and a Ph.D. in Business Management, both with a Marketing specialization option. Typically, students take doctorates as a path towards teaching, although other career options including market research, writing, and consulting, amongst others. Online doctoral degrees can take between 4-5 years to complete, sometimes longer. While coursework is possibly fast-tracked thanks to online course options, research-based doctorates take time for research and dissertation writing and presentation, especially if you are juggling other life commitments such as family, military duty, a job, or a combination of these. Professional doctorates, which often have a Capstone project or final proctored exam, might potentially be entirely fast-tracked. Prerequisite for a doctorate in marketing is a bachelor’s degree (usually in business or marketing) and a master’s degree (MBA or marketing).

Marketing Classes Online

A number of colleges and universities offer MOOCs (Massive Open Online Courses) and other digital course formats for business topics, though less often specifically for marketing. Though scan sites like Coursera.org and you will find the University of Pennsylvania Wharton School of Business’ Introduction to Marketing course available free, as part of their business Specialization series. You can even pay a nominal fee per course and receive an official certificate of completion (assuming you complete the courses). Several other business schools also offer Marketing courses on Coursera.org, including a few in other languages. For example, Northwestern University offers a six-course specialization (including a capstone project, for those who pay for the certificate) in Social Media Marketing. Schools also offer digital course content through their specific edX website, or through Apple iTunes University. Other online sources are available as well. These course options are particularly useful for exploring whether or not you want to commit to a Marketing degree. The University of Illinois at Urbana-Champaign goes so far as to allow those who complete their business course specialization on Coursera to apply to their iMBA online MBA program.

Your Career in Marketing

The number of career opportunities for graduates of Marketing certificates/ degrees is fairly extensive. To illustrate that point, we have compiled all the different job titles referenced in the Web pages of the schools listed here. As you can see, there are over 130 job titles — albeit, some are slight variations of others, although we’ve left them intact for reference. (Note: the list may grow as we add more schools to this online marketing degree guide.)

1. Account Executive
2. Ad Network Specialist
3. Advertiser
4. Advertising and Promotions Manager
5. Advertising Executive
6. Advertising Manager
7. Advertising Sales Agent
8. Advertising/ Promotions Manager
9. Affiliate Marketing Associate
10. Agency Account Executive
11. Assistant Account Manager
12. Associate SEO Marketer
13. Brand Manager
14. Brand Relations Specialist
15. Business Analyst
16. Business Development
17. Business Development Executive
18. Business Operations Specialist
19. Business/ Marketing Analyst
20. Chief Marketing Officer
21. Claims Processor
22. Commercial Marketing Specialist
23. Communication Specialist
24. Communications Coordinator
25. Communications Director
26. Communications Specialist
27. Content Coordinator
28. Copywriter
29. Corporate Communication Writer/ Editor
30. Creative Associate
31. Creative Director
32. Customer Research Associate
33. Customer Service Representative
34. Database Marketing Manager
35. Digital Marketer
36. Digital Marketing Manager
37. Digital Media Director
38. Digital Media Manager
39. Digital Optimization Analyst
40. Director of Internet Marketing
41. Director of Marketing
42. Director of Web Analytics
43. eMarketing/ Web Marketing Manager
44. eCommerce Manager
45. eCommerce/ eMarketing Business Analyst
46. eMarketing Consultant
47. Entrepreneur
48. Fundraising Manager
49. Green Marketer
50. Human Resource Generalist
51. Interactive Designer
52. Interactive Marketer
53. International Marketing Executive
54. Internet Marketer
55. Internet Marketing Associate
56. Internet Marketing Director
57. Internet Marketing Manager
58. Internet Marketing Specialist
59. Internet Marketing Strategist
60. Internet Sales Associate
61. Job Supervisor
62. Junior Internet Analyst
63. Management Trainee
64. Manager of Strategy and Planning
65. Market Research Analyst
66. Market Research Executive
67. Marketing Administrator
68. Marketing Analyst
69. Marketing Assistant
70. Marketing Consultant
71. Marketing Coordinator
72. Marketing Design Specialist
73. Marketing Director
74. Marketing Event Specialist
75. Marketing Executive
76. Marketing Manager
77. Marketing Professional
78. Marketing Research Analyst
79. Media Consultant
80. Media Planner
81. Media Planner Sales Manager
82. New Media Manager
83. Office Manager
84. Online Community Manager
85. Online Marketer
86. Online Marketing Analyst
87. Online Marketing Coordinator
88. Online Marketing Manager
89. Online Marketing Specialist
90. Paid Search Specialist
91. PR Manager
92. Product/ Brand Manager
93. Production Manager
94. Professional Salesperson
95. Project Manager
96. Promotion Coordinator
97. Promotions Manager
98. Public Relations Manager
99. Public Relations Representative
100. Public Relations Specialist
101. Publicist
102. Publicity Director
103. Regional Marketing Supervisor
104. Research Analyst
105. Researcher
106. Retail Buyer
107. Retail Manager
108. Retail Merchandiser
109. Sales Manager
110. Sales Manager/ Director
111. Sales Representative
112. Sales Specialist
113. Search Engine Marketing Specialist
114. Search Engine Optimization Manager
115. Search Marketing Strategist
116. Small Business Owner
117. Social Media Advisor
118. Social Media Analyst
119. Social Media Associate
120. Social Media Coordinator
121. Social Media Director
122. Social Media Manager
123. Social Media Marketing Coordinator
124. Social Media Marketing Manager
125. Social Media Specialist
126. Social Media Strategist
127. Social Network Administrator
128. Special Event Coordinator
129. Supervisors
130. Survey Researcher
131. Team Leaders
132. Web Analytics Specialist
133. Web Marketing Consultant
134. Web Marketing Manager

In addition to those occupations, there are other careers that a person with a degree in marketing might go into, including consulting, workshops, writing, and many more. Also, as we add more schools to this online marketing degree guide, we will likely add more job titles

Industry Categories

As we mentioned earlier, marketing skills can be applied to nearly any industry. However, there are specific industries that have a consistent history of hiring marketing graduates. Here are some of them.

• Advertising
• Advertising Sales
• Bank or Financial Firm
• Brand/ Service Management
• Corporation
• Global Marketing
• Government
• Market Research
• Marketing Communications
• Marketing Research and Analytics
• Product/ Brand Management
• Professional Selling
• Public Relations
• Retail Organization
• Retailing
• Sales Management
• Sales Promotions
• Social Media
• Social Media/ Digital Marketing
• Sports Marketing

Marketing Associations

Want to find out more about Marketing and related professions? There are a number of professional organizations that are either directly or indirectly focused on Marketing as a career, as a business practice, etc. While you may not be ready to join, the collective resources of each may help you find the information you are looking for, including best practices, job opportunities, salary information, tools of the trade, a professional network, and more. You can also find Marketing-related groups on career sites such as LinkedIn.

• American Advertising Federation (AAF)
• American Marketing Association (AMA)
• Direct Marketing Association (DMA)
• Marketing Research Association (MRA)
• Public Relations Society of America (PRSA)

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