We’ve previously established the value of a Marketing degree in three college rankings articles elsewhere on AffordableSchools.net:
- top 15 most affordable bachelor’s of marketing,
- top 20 most affordable online bachelor’s of marketing and
- top 25 most affordable master’s of marketing
- MS Marketing
- MS Management with specialization/ concentration in Marketing
- MBA with specialization/ concentration in Marketing
Careers in Marketing
The following job growth data (for the period 2014-2024) comes from the BLS OOH (Bureau of Labor Statistics Occupational Outlook Handbook) and is relevant to marketing careers. In some cases, occupations may only require a bachelor’s degree. However, a master’s degree in marketing opens up opportunities to advanced research positions and/or managerial/ executive roles. Coupling a master’s in marketing with a bachelor’s degree or certificate programs in a technical/ analytical field also increases job opportunities. Professional certification may be required for some roles.
- Market Research Analysts: 19%
- Survey Researchers: 12% (more technical/ analytical)
- Advertising, Promotions, and Marketing Managers: 9%
- account executive
- ad agency
- advertising agency
- advertising specialist
- advertising/promotions manager
- appraisal firms
- bank/ financial firm
- brand manager
- business owner/entrepreneur
- business/marketing analyst
- chief marketing officer (CMO)
- corporate communications manager
- corporate communications writer/editor
- creative director
- digital media manager
- director of brand management
- director of client services
- director of marketing
- director of product development
- director of sales and marketing
- e-marketing/web marketing manager
- financial institutions
- government agencies
- hotels and restaurants
- insurance companies
- market research analyst
- market research director
- marketing analyst
- marketing consultant
- marketing director
- marketing executive
- marketing manager/director
- marketing research firm
- media planner
- not-for-profit institutions
- plant manager
- public relations firm
- public relations manager
- public relations specialist
- public transit systems
- real estate brokers
- recreational facilities
- retail organization
- sales manager/director
- social media marketing manager
- university/college administration
- vice president of marketing
- A statistical summary of the colleges ranked in this article is available at the end, after the rankings
- We use the average out-of-state tuition listed in NCES for affordability rankings of master’s programs. However, a given program’s actual costs may differ from what we list and is subject to change by the college in question. Check Web sites for up-to-date graduate tuition rates.
- As college accreditation can change or only be valid regionally, please verify accreditation of any college to which you are planning to apply.
- NCES data is subject to change and this ranking list uses the most recently reported data at time of writing.
- The Areavibes cost of living score is from Areavibes.com and represents the city/ town of the college in question. It is independent of each college’s on-campus housing costs.
Rankings: Affordable Online Master’s Degrees in Marketing
Golden Gate University (source)
Golden Gate University is a private, nonprofit institution established in 1901 and located in San Francisco, California. Original name: YMCA Evening College.
GGU offers online degrees and certificates at the master’s level in 13 topics. For online master’s level programs in Marketing, they offer three degree programs and two grad certificates: MS Marketing (MSM); MS Integrated Marketing Communications (MS-IMC); MBA with Marketing Concentration; grad certificate in Marketing; grad certificate in Integrated Marketing Communications. The MSM program totals 45 credits, with 33 for the advanced program that combines core marketing courses (15 credits), elective (three cr), and 15 cr for choice of either General Marketing or Digital Marketing Concentration. The MS-IMC program totals 45 credits, with nine credits for Foundation Program courses (three), 36 credits for the Advanced Program. The latter consists of seven core marketing courses (21 cr) and a choice of two concentrations: General Integrated Marketing Communications or Public Relations. Finally, the MBA program totals 54 credits, with nine for Foundation courses (three), 30 credits for Core courses (mix of general business and marketing topics) and 12 cr for the Marketing concentration (or multiple concentrations).
Sample courses: Data Analytics for Business; Digital Marketing and eCommerce; Direct and Database Marketing; Integrated Marketing Communications; Managerial Analysis and Team Dynamics; Marketing Management; Marketing Research; Marketing Strategy and Planning; Sales Management; Sales Promotion and Sponsorships; Search Engine Marketing; Social Media and Marketing; Writing for Public Relations and Marketing Communications
Sherman Library, Nova Southeastern University (source)
Nova Southeastern University (NSU) is a private, nonprofit institution based in Fort Lauderdale, Florida. The university was established in 1964 as a small, graduate institution in the physical and social sciences. In 1994, Nova University merged with Southeastern University of Health Sciences.
For online master’s level programs in Marketing, NSU offers: MBA with Concentration in Marketing (one of 13 available). This program has five start dates and requires 39 credits for completion. Of that 39, 21 credits are for Core courses and the remainder as Marketing Concentration (3 credits) or Marketing Elective courses (15 credits). While courses are online, there are also on-campus weeknight courses. The program focuses on the business and marketing skills necessary to fulfill a Marketing Manager role or that of an entrepreneur with his/her own business.
Sample courses: Cases in Strategic Marketing; Customer Value; Consumer Behavior; Sales Management; Social Media Marketing; Global Marketing; Marketing Research; Product and Brand Management; Services Marketing; Managing Marketing Communications; Marketing Internship
FIT-Online is an entirely distance/ online campus of Florida Institute of Technology (FIT). FIT was established in 1958. Both campuses are based in Melbourne, Florida, about 92 miles roughly south-southeast of Daytona Beach, FL. Original name: Brevard Engineering College.
FIT offers 11 MBA programs and six MS programs online. For online master’s level programs in Marketing, they offer: MBA with Marketing Specialization (one of 11 available, including general MBA). This program requires 36 credits in total, with six credits for Program Foundation courses, 15 for Core courses, 12 for Specialization courses, and three for the Capstone. The timeline is estimated at under two years. Topics combine general business and marketing and include “consumer behavior, product management, multinational business policy and legal responsibility.
Sample courses: Advanced Market Research; Consumer Behavior Strategies; Financial Management; Managerial Economics; Marketing Management; Organizational Behavior; Strategic Management; Strategic Marketing
Mandeville Hall and Haub School of Business, Saint Joseph’s University (source)
Saint Joseph’s University is a private, nonprofit institution established in 1851 and located in Philadelphia, Pennsylvania. Original name: Saint Joseph’s College. Affiliation: Roman Catholic; Jesuit.
SJU’s Haub School of Business offers multiple online master’s programs in Marketing, including: MBA Executive Food Marketing; MBA for Executives – Pharmaceutical and Healthcare Marketing; post-master certificate in Food Marketing; post-master certificate in Pharmaceutical and Healthcare Marketing. The food marketing MBA is 2+ years in length and requires 36 credits, with 18cr for core MBA courses (plus any prerequisites) and 18cr for the Marketing concentration. Courses cover a wide range of topics relevant to food marketing. The pharma MBA is suited to executives in the healthcare or pharmaceutical industries. The curriculum requires 24 courses of 2cr each, and a timeline of 1-6 years. Both of these MBA concentrations have an equivalent post-master certificate. (SJU has additional Marketing programs that are not online. See site for details or contact SJU. Several of their MBA programs have been top-ranked, including the Marketing options – e.g., #14 Grad Marketing for 2016, in US News.)
Sample courses: Marketing Foundation; Product Management; Pricing; Supply Chain Management; Pharmacoeconomics; Strategies for Managed Care; Sales Management; Competitive Analysis; Marketing Research; Global Corporate Strategy; Strategies for Market Access; Creating Effective R and D
Franklin University is a private, nonprofit institution established in 1902 and located in Columbus, Ohio, about 107 miles roughly northeast of Cincinnati, OH. Original name: YMCA School of Commerce.
Franklin offers nine masters-level graduate programs online. For online master’s level programs in Marketing, they offer: Marketing and Communications Master’s degree program (MCM). This program can be completed in 16 months, and courses run in six-week sessions. Rolling admissions means multiple start dates. Topics covered include marketing strategy, brand management, market research and analysis, new media, leadership, social marketing initiatives, activating user participations and other topics. No GMAT/GRE is required for those who qualify. Total credits: 40.
Sample courses: Applied Marketing Communication Theory; Behavioral Research; Creative Concepts; Digital Marketing Strategies; Marketing Communication Capstone; Marketing Communication Essentials; Marketing Communication Foundations; Marketing Communication Management and Leadership; Marketing Communication Planning; Metrics and Analytics
Dallas Baptist University is a private, nonprofit institution established in 1898 and located in Dallas, Texas. Original name: Decatur Baptist College. Affiliation Baptist General Convention of Texas.
DBU offers online master’s degrees in over areas of study, with multiple concentrations for some. For online master’s level programs in Marketing, they offer: MA Professional Development (MAPD) with Concentration in Marketing; MBA with Concentration in Marketing; grad certificate in Marketing; dual degree Accelerated Bachelor of Business Studies (BBS) / MBA with a Concentration in Marketing. The MAPD program requires 36 credits, with 9cr for interdisciplinary core courses, and two options for the remaining 27cr. Option 1 is to choose a Single-Discipline Track, with 18cr for the Concentration and 9cr for electives. Option 2 is an Interdisciplinary Track, with 18cr for the primary discipline and 12 for the secondary discipline. Marketing is one of 15 available concentrations for the MAPD program. The MBA program requires 36 credits, with 24 cr for core courses and 12 cr for the Marketing concentration. The focus covers both domestic and multinational perspectives. Undergrad students can choose an accelerated dual degree program that combines a Bachelor of Business Studies (BBS) followed by an MBA with Marketing concentration. There is also a 12cr grad certificate in Marketing (plus any necessary prerequisites).
Sample courses: International Marketing; Marketing Analysis; Advanced Marketing Strategies; Business Development Strategies; New Product Development; Consumer and Buyer Behavior
Capella University and parent company headquarters (source)
Capella University is a for-profit institution established in 1993 and based in Minneapolis, Minnesota. Original name: The Graduate School of America.
CU offers online degrees at the graduate level for MBA, MHA, MPA, MPH, MS, MSN and MSW programs, as well as selection of doctoral programs (PhD, DBA, DNP, DSW). For online master’s level programs in Marketing, they offer: MBA with Marketing Specialization (one of 13 available). This 48-credit master’s program combines courses with simulations and a capstone project, as well as makes news and resources available to supplemental learning. Students can qualify for an embedded grad certificate in Business Management (roughly eight months) as part of the effort towards earning their MBA. There are 11 core courses (33 quarter credits), four specialization courses of three credits each (choose from five available courses), and a 3-credit MBA Capstone course, for a total of 16 courses. Courses are six-weeks in length. Student’s have an option for a one-week International Experience, which aids in gaining an overall international business perspective. (Costs incurred by students.)
Sample courses: Consumer Behavior; Data Analysis for Business Decisions; Finance and Value Creation; Foundational Skills for Business Leaders; Global Economic Environment; Integrated Global Marketing; International Marketing; Leading Innovation in the Global Organization; Market Research; New Product Design and Development; Organizational Strategy; Sales and Customer Relationship Management; Strategic Operations Management; The Global Leader
City University of Seattle is a private, nonprofit institution established in 1973 and located in Seattle, Washington. It is part of the National University System. Original name: City College.
CUS offers 20 master’s level degrees, some of which are online. For online master’s level programs in Marketing, they offer: MBA with Global Marketing Emphasis (one of 12 available). The master’s program splits courses into three categories Foundations (three credits), Business Core (36 credits/ 12 courses) and Emphasis Requirements (variable), for a minimum of 48 credits for completion. For the Global Marketing Emphasis, the minimum is 12 credits (48 total). However, the Marketing Internship requires a prerequisite, bringing the total to 51 credits. No GMAT or other grad level enrollment test is required for admission but a bachelor’s degree from an accredited university is. Alternately, for students holding or pursuing a non-MBA master’s degree, there is an 18-credit (six course) graduate certificate in Marketing.
Sample courses: Strategic Brand Creation and Management; Consumer Behavior; Channel Management; Public Relations and Media Management; Marketing Internship
Aerial view of New England College (source)
New England College (NEC) is a 4-year, private, non-profit college based in Henniker, New Hampshire, about 80 miles roughly north-northwest of Boston, MA. It was founded in 1946, for military personnel attending on the G.I. Bill post-WW II.
NEC offers over a dozen grad programs online (including concentrations). For online master’s level programs in Marketing, they offer: MS Management with concentration in Marketing Management (MSMM), one of 11 available. This program can be completed in under two years and is 100% online (no residency). NEC rolls admissions every seven weeks (six entry points), and no GMAT/GRE is required. Students take two courses per seven-week session. Areas of focus include: management skills, marketing theory and research, CRM, communications, competitive analysis, leadership, critical thinking. Total required credits is 36, with eight 4-credit courses and two 2-credit courses (Research Methods and Strategic Capstone).
Sample courses: Customer Relationship Management; Managerial Accounting and Finance for Leadership; Managing Projects in Organizations; Market Research; Organization Management and Leadership; Organizational Communication, Conflict Resolution and Negotiation; Professional and Organizational Ethics: A Global Perspective; Strategic Planning and Policy
Library, Oklahoma Christian University (source)
Oklahoma Christian University is a private, nonprofit institution established in 1950 and located in Edmond, Oklahoma, about 14 miles roughly north-northeast of Oklahoma City, OK. Original name: Central Christian College.
For online master’s level programs in Marketing, OC offers: MBA with Marketing Track. This 36-credit program partitions courses into Preparatory (four courses), Core (nine) and Specialization (three). Students require a bachelor’s degree for admission, but not necessarily a bachelor’s in business. In the former case, students may need to complete the Preparatory courses. The combined 12 Core and Specialization courses comprise the 36 credits. The Marketing Track concentration is one of eight available. Courses can actually be selected from up to three tracks, including Marketing, for a general MBA. Program topics include general business, ethics, communication, economics, management, marketing, technology and more. Entry points are Fall, Summer and Spring semesters, and the program can be completed in 12-16 months.
Sample courses: Marketing and the Legal Environment; Marketing Management and Innovation; Marketing Research; International Marketing; e-Commerce Marketing and Management
Night shot of Las Vegas Strip (source)
University of Phoenix (UOPX) is a private, for-profit university system established in 1976 and based in Phoenix. It has over 100 campuses, including the Las Vegas, NV, campus, which is covered in this college rankings article.
UOPX offers well over a dozen business programs at the master’s level in an online format (dependent on campus of registration), including concentration options. For online master’s level programs in Marketing, they offer: MBA with Concentration in Marketing (one of eight available, excluding Certificate Tracks). This master’s program requires 36-54 credits, depending on the concentration selected and whether or not a student opts for a Certificate Track. The core curriculum takes up 36 credits, which covers business topics such as management, business law, organizational leadership, economics, accounting, applied business research and statistics and more. The Marketing concentration requires an additional 15 credits, or optionally a student can take 15 credits toward a graduate certificate in Marketing. See Web site or contact UOPX for availability of online courses in your state.
Sample courses: Advanced International Marketing; Applied Business Research and Statistics; Consumer Behavior; Integrated Marketing Communications; Marketing; Product Design And Development; Strategic Planning and Implementation; Technology Applications and E-marketing
Tiffin University (source)
Tiffin University is a private, nonprofit institution established in 1888 and located in Tiffin, Ohio, about 90 miles roughly north of Columbus, OH.
The majority of Tiffin’s graduate programs (MBA, MEd, MH, MS) are offered exclusively online. For online master’s level programs in Marketing, they offer: MBA with Concentration in Marketing. This master’s program requires 36 credits for completion. It combines classes with case studies and other approaches to learning, with the goals of increasing analytical and critical thinking skills as applied to business. The Marketing concentration is one of nine available. No GRE/ GMAT is required for admission, and there is a Capstone course but no thesis or comprehensive exam.
Sample courses: Marketing Management ; Business Research Analysis; Strategic Management; Information Systems for Marketing ; Strategic Brand Management; Global Marketing Management
University of the Southwest (source)
University of the Southwest is a private, nonprofit institution established in 1962 and located in Hobbs, New Mexico, about 109 miles roughly southwest of Lubbock, TX. Original name: Hobbs Baptist College.
USW offers MBA and MSEd programs online, including a selection of concentrations. For online master’s level programs in Marketing, they offer: MBA with Specialization in Marketing (one of 10 available). This master’s program takes 12+ months and requires 36 credits for completion. It is intended for students intending a career in marketing, sales, advertising or promotion. Core courses take up 21 credits (seven courses), while the Marketing specialization takes 15 credits (five courses), including the capstone. Courses start every eight weeks and digital textbooks are included in tuition costs. Students also receive a Google Chromebook.
Sample courses: Business Analytics and Econometrics; Business Statistics Research Design; E-Marketing; Financial Management; Human Resource Management; Innovation Management; Leadership ; Marketing Concepts and Strategies; Organizational Design and Strategy (capstone); Small Business Marketing; Sustainability Management; Transforming Business in the 21st Century
Walden University (source)
Walden University is a private, for-profit/ PBC (Public Benefit Corporation) established in 1970 and located in Minneapolis, Minnesota. It was founded by two teachers from New York, Bernie and Rita Turner.
For online master’s level programs in Marketing, WU offers: MS Marketing (MSM), with embedded grad certificate in Digital Marketing. This master’s program requires 30 credits for completion, with 27 credits for core courses and three for the capstone. Topics of focus include consumer behavior, relationship marketing, persuasion, storytelling, social media, brand and product management, analyzing marketing metrics and more. The program is aimed at anyone wanting to gain skills in marketing — whether traditional or digital. Students can earn an embedded grad certificate in Digital Marketing (nine credits; 3 courses) while working towards the MSM. As well, the program prepares graduates for taking either or both of Google AdWords or Google Analytics Individual Qualification (IQ) certification exams.
Sample courses: Brand and Product Management; Communicating Using Social and Digital Media; Design Thinking: Strategy and the Creative Process; Digital Marketing; From Marketing Strategy to Execution (Capstone); Integrated Marketing in the Digital Age; Market Research and Consumer Insights; Marketing Communications, Storytelling, and Persuasion; Optimizing Marketing Performance; Relationship Marketing
11: Walsh University
Walsh University (source)
Walsh University is a established in 1960 and located in North Canton, Ohio, about six miles roughly north-northwest of Canton, OH. It was originally founded as Walsh College by the Brothers of Christian Instruction and is affiliated with the Roman Catholic Church.
WU’s DeVille School of Business has core values that include integrity, service, responsiveness, success, focus, diversity and improvement. For online master’s level programs in Marketing, they offer: MBA with Specialty in Marketing. This master’s program requires 36 credits, with six core courses (18 credits), five specialty courses (15cr) including capstone, and one elective (3cr). The Marketing speciality is one of four available, and combines topics on marketing communications, e-commerce, social marketing, media, technology and more. Some courses are offered in 8-week accelerated sessions, and program timeline is typically 12 months to two years. While courses are online, students can also mix online and in-class sessions.
Sample courses: Applied Organizational Research and Analysis; Entrepreneurship and Innovation; Global Business Conditions; Integrated Marketing Communications; Marketing; Marketing Research; Marketing Strategy; Non-Profit Accounting; Services Marketing; Social Media Marketing
University of Saint Mary (source)
University of Saint Mary is a established in 1923 and located in Leavenworth, Kansas. about 33 miles dog-leg west then north of Kansas City, MO. It was originally founded as Saint Mary College, a school for women.
USM offers two master’s degrees online, plus concentrations. For online master’s level programs in Marketing, they offer: MBA with Marketing and Advertising Management Concentration. This 36-credit master’s program takes about one year for completion and offers six start dates yearly. The concentration in Marketing and Advertising Management is one of seven available and combines general business topics with marketing, including: “buyer behavior; marketing research, strategy and planning; and advertising.” Students also learn about selecting advertising mediums, how to initiate a consumer study, collaborating with sales associates, and more. The core portion consists of nine courses (27 credits) while the marketing/ advertising concentration requires three courses (nine credits). Courses are offered in 8-week sessions, allowing students to complete the program in one year (two courses per term). There are six start dates yearly.
Sample courses: Advanced Marketing Strategy and Planning; Business, Policy, and Ethics; Buyer Behavior and Marketing Research; Global Management; Human Resource Management; Managerial Accounting; Managerial Economics; Managerial Finance; Marketing Management; Operations Management; Organizational Management; The Advertising Industry in the 21st Century
Texas A & M University-Commerce (source)
Texas A&M University-Commerce (A&M-Commerce) is a public university established in 1889 as East Texas Normal College. It is part of the Texas A&M University System and is located in Commerce, Texas, about 65 miles northeast of Dallas, TX.
TAMUC offers over 40 grad programs (online and in-person). For online master’s level programs in Marketing, they offer: MS Marketing Information (MS-MKT). This master’s program is for both business and non-business students and requires 30-39 credits, depending on the student’s background. Nine credits are for Foundation courses in marketing and management and may be waived for eligible students. Six credits are for Support Coursework (management), 15 credits for Marketing Management, three credits for a research course, and six credits for marketing electives. Topic focus includes marketing concepts, marketing management, B2B, marketing research, international marketing and more.
Sample courses: Advertising and Promotion; Applied Business Research; Business to Business Marketing; GLB/International Marketing; GLB/Marketing Management; GLB/Strategic Management; Internet Marketing; Marketing Environment; Seminar in Marketing Research
Concordia University Wisconsin (source)
Concordia University-Wisconsin is a private, nonprofit university established in 1881 and located in Mequon, Wisconsin, about 20 miles roughly north-northeast of Milwaukee, WI. It was originally founded as Concordia College Milwaukee and is part of the Concordia College System (CCS).
CUW offers 50+ online programs at all levels. For online master’s level programs in Marketing, they offer: MBA with Concentration in Marketing (one of 15 available). This master’s program requires 39 credits for completion. Topics of focus include understanding your consumer audience, products (design, pricing, advertising, selling, distribution), ad campaigns, B2B and B2C consumer operations, packaging/ branding, e-commerce, research methods, Web page design and more. Timeline for program completion is 26 months.
Sample courses: Advertising Management; Direct Marketing; International Marketing; Legal Aspects of Business; Sales Management; Social Marketing Strategies; Strategic Marketing
Regina Library, Rivier University (source)
Rivier University is a private, nonprofit university established in 1933 and located in Nashua, New Hampshire, about 45 miles roughly northwest of Boston, MA. It was originally founded as Rivier College, named after Catholic Sister Blessed Anne-Marie Rivier, of the Latin Rite branch.
Rivier offers online graduate programs in Business Administration, Health/Healthcare and Nursing. For online master’s level programs in Marketing, they offer: MBA with Concentration in Marketing (one of three available). This master’s program requires 36 credits for completion, with 27 credits for core courses and nine credits for Concentration/ track. Topics of focus for the traditional portion of the MBA includes accounting, innovation strategies, project management, risk management and others, plus marketing-related topics for the Marketing concentration. Courses run in 7-week sessions and the program runs for approximately two years.
Sample courses: Accounting for Managers; Digital Marketing and Analytics; Global Finance for Managers; Managerial Economics; Marketing and New Product Development; Operations and Quality Management; Organizational Dynamics; Project Management; Risk Management and Decision Making; Sales Management; Strategic Brand Management; Strategies of Innovation
Grand Canyon University (source)
Grand Canyon University is a for-profit university established in 1949 and located in Phoenix, Arizona, the capital of the state and part of the metropolitan area nicknamed the Valley of the Sun. It was originally founded by Arizona Southern Baptists as Grand Canyon College, a non-profit institution, but has been for-profit since Feb 2004.
GCU’s Colangelo College of Business follows three pillars to guide the student experience: servant leadership, ethics and entrepreneurism. For online master’s level programs in Marketing, they offer: MBA with Emphasis in Marketing. This 54-credit master’s program focuses on topics that include: managerial concepts/ strategies; marketing planning and management; micro/macroeconomic concepts; quantitative tools and techniques for modeling business functions; services marketing concepts and practice; marketing’s impact on the global economy and more. Courses are approximately 8 weeks long and students can mix online with evening classes. With the exception of a Intro to Grad Studies course of two credits, this program’s courses are worth four credits each. Including this intro course, there are 14 core courses.
Sample courses: Accounting Practices; Applied Business Probability and Statistics; Economics; Finance Principles; International Marketing; Leadership and Organizations; Managerial Accounting; Managerial Finance; Marketing Management; Operations Management; Quantitative Methods; Services Marketing; Strategic Management
Saint Leo University (source)
Saint Leo University is a private, nonprofit university established in 1889 and located in Saint Leo, Florida, about 34 miles roughly north-northeast of Tampa, FL. It was founded as a Catholic college (the first in Florida) by Benedictine monks and named after Pope Leo the Great, later recognized as a saint.
SLU offers multiple online degrees at the master’s level for MBA, MS, MEd, MSW and other programs. For online master’s level programs in Marketing, they offer: MBA Marketing; MBA Marketing Research and Social Media Analytics; grad cert Marketing; grad cert Marketing Research and Social Media Analytics. The MBA program offers two Marketing concentrations, both totalling 36 credits and taking from one to five years, at the student’s choice. The first concentration covers brand management, e-marketing, global marketing, sales management, marketing research, advertising and promotion, and marketing innovations/ new product development. The second concentration covers some of the same topics, as well as data mining, gamification and social media. Both concentrations take up 15 credits each. SLU also offers the grad certificate equivalents of both MBA concentrations. These are intended for students who hold a bachelor’s degree and are not currently pursuing a Master’s degree but want to gain the respective marketing knowledge. Both require 18 credits.
Sample courses: Advertising and Promotion; Brand Management; Data Mining; E-Marketing; Gamification Applications in Marketing; Global Marketing; Marketing; Marketing Innovations and New Product Development; Marketing Research; Professional Development; Sales Management; Social Media Marketing GR; Web Analytics
Wilmington University (source)
Wilmington University (aka WilmU) is a private, nonprofit university established in 1968 and located in New Castle, Delaware, about six miles roughly southwest of Wilmington, DE, and about 38 miles roughly southwest of Philadelphia, PA. It was originally founded as Wilmington College. The university has 14 locations (campuses and learning centers) collectively in Delaware, Maryland and New Jersey, as well as an online division. All degree programs can actually be completed online.
WilmU offers 90+ fully-online degrees, concentrations and certificates at all levels. For online master’s level programs in Marketing, they offer: MBA with Concentration in Marketing Management; MS Management (MSM) with Concentration in Marketing. The MBA program consists of 12 courses – seven for core requirements and five for the Marketing Management concentration. At three credits each, the total is 36 credits for completion. The MSM program totals 36 credits, but there are six core courses (18 credits) and six Marketing concentration courses (18 credits). Note: Salesmanship elective course is not available online. Both programs emphasize global marketing concerns, as well management issues related to marketing, and business strategies.
Sample courses: Business Strategy; Business-to-Business and Business-to-Government Marketing; Economic and Financial Environment of Business; Financial Management; Global Enterprise Development; Global Marketing Management; Integrated Marketing Communications; Managerial Accounting; Market Research and Consumer Behavior; New Business Ventures; Organizational Behavior and Ethical Leadership; Quantitative Business Analysis; Salesmanship and Sales Force Management
Post Tree, Post University (source)
Post University is a for-profit university established in 1890 and located in Waterbury, Connecticut, about 30 miles roughly southwest of Hartford, CT. It was originally founded as Post College.
Post offers five online degrees at the master’s level, plus 12 online grad certificates. For online master’s level programs in Marketing, they offer: MBA with Marketing Concentration (one of seven available); grad cert in Marketing. The master’s program requires a total 45 credits, with zero credits for an MBA prep course, nine credits for three foundation courses, 18 for six core courses, six for the capstone research course and the grad seminar/ capstone project, and 12 for concentration courses. The Marketing concentration consists of four courses. Program topics of focus include business strategy and planning, competitive intelligence, financial modeling, leadership, organization dynamics, project management and more, plus marketing courses for the Concentration. Courses run in 8-week sessions and there are six program entry points per year. For students holding an MBA or currently pursuing a non-MBA master’s degree and desiring to gain marketing skills, there is the 12-credit grad certificate in Marketing – which has a three-credit prerequisite.
Sample courses: Business Strategy and Planning; Competitive Intelligence; Driving Growth through Customer Relationship Management; Economic Foundations of Applied Accounting and Finance; Financial Modeling; Integrated Marketing for Managers; Integrated Marketing Mix Strategies; Matching Value Propositions to Buyers; New Product Development; Organizational Creativity, Discovery, and Innovation; Organizational Dynamics and Effectiveness; Project Management; The Future of Leadership and Management
John R. Dover Memorial Library, Gardner-Webb University (source)
Gardner-Webb University is a private, nonprofit institution established in 1905 and located in Boiling Springs, North Carolina, about 52 miles roughy west of Charlotte, NC. Original name: Boiling Springs High School. Affiliation: Baptist State Convention (North Carolina).
GWU’s Godbold School of Business offers online master’s programs in accountancy, business administration, and wealth/ trust management. For online master’s level programs in Marketing, they offer: MBA with Marketing Emphasis. The MBA program requires 36 credits, with 30 cr for core courses and six cr for electives in the chosen emphasis (e.g., Marketing, which is one of 12 available). No undergrad business degree is required, however there prerequisites that must be met, in accounting, finance, micro and macroeconomics and more. This program can be combined with a Master of Divinity or an MSN Nursing degree under GWU’s dual-degree program. For students who would like to teach at the college-level in an MBA discipline, there is the 18-credit MBA Plus program that is taken after completing an acceptable master’s level business degree.
Sample courses: Marketing Management; Health Care Marketing; Promotion Strategies; Pricing Strategies; Topics in Marketing; International Marketing
Waterfront view of Orange Beach, Alabama (source)
Columbia Southern University (CSU) is a private university established in 1993 and located in Orange Beach, Alabama, about 54 miles east and south of Mobile, AL, and about 27 miles roughly southwest of Pensacola, FL. It has affiliated colleges in Iowa and Vietnam.
CSU’s College of Business offers over online degrees in over a dozen topic areas, at various study levels. Several programs have Concentration options. For online master’s level programs in Marketing, they offer: MBA with Concentration in Marketing; grad certificate in Marketing. The master’s program takes about three years and requires 36 credits for completion. Of that 36 credits, 24 are for Major Requirements (eight courses) and the rest for the Concentration (four courses). The focus is on skills useful to managers and business leaders for understanding consumer needs in the scope of the global economy. Students already holding a suitable master’s degree or pursuing something other than an MBA can take the same Marketing Concentration courses as a 12-credit graduate certificate
Sample courses: Advanced Marketing; Business Ethics; Business-to-Business Marketing; Human Resource Management Methods; International Business; Management Information Systems; Marketing Research; New Product Marketing; Organizational Research and Theory; Research Methods; Strategic Management and Business Policy; Strategic Marketing
Summary of Colleges Ranked in this List
Here is a statistical overview of the 25 colleges ranked above. These summary sections are intended to help improve “discovery” and comparison between colleges.
Histogram: Out-of-State vs In-State Graduate Marketing Degrees Tuition
The interactive bar chart below compares official out-of-state and in-state tuition (blue and orange bars, respectively). If you hover your computer mouse over any bar or point, you’ll see the name of the college and the two cost values. Colleges are arranged left to right by ranking #1 to #25 (e.g., lowest to highest out-of-state grad tuition, showing #1 CSU, and #25 GGU at right). Data is from NCES.ed.gov, which may lag by an academic year. Colleges for which both bars are the same height are typically private. So for this set of colleges, the majority are private, with #9 TAMUC being the exception.
Some notes on using the above interactive chart:
- A modern browser is required for most of the charting features.
- The vertical Y axis represents cost in dollars, for both tuition values per college.
- The horizontal X axis represents the schools (not the rankings).
- Use your mouse’s scroll wheel to zoom in on a section in the main chart. The sub-chart below the main chart will indicate what section you are viewing.
- Hover your mouse over either of the two labels, “out” or “in,” underneath the sub-chart to visually isolate the selected metric.
Statistics of Ranked Colleges for Master’s of Marketing Degrees
This is a summary of data available for the master’s programs of colleges/ universities mentioned in the college rankings above.
|Grad in-state tuition range:||$3,630 – $16,830.|
|Grad out-of-state tuition range:||$4,950 – $16,830.|
|Lowest in-state:||#9 TAMUC.|
|Lowest out-of-state:||#1 CSU.|
|# students range:||1009 – 62304.|
|# undergrads range:||366 – 39400.|
|# grads range:||381 – 43228.|
|Largest # students:||#6 GCU.|
|Largest # undergrads:||#6 GCU.|
|Largest # grads:||#12 Walden.|
|Oldest school:||#22 SJU (est. 1851).|
|Youngest school:||#1 CSU (est. 1993).|
|# states covered:||18.|
|States covered:||AL, AZ, CA, CT, DE, FL (3), KS, MN (2), NC, NH (2), NM, NV, OH (3), OK, PA, TX (2), WA, WI.|
Rank-Order Listing of Graduate Marketing Schools Covered
Scroll through this list to see schools in order of increasing rank. E.g., by increasing out-of-state tuition.
|1||CSU||Columbia Southern University|
|5||SLU||Saint Leo University|
|6||GCU||Grand Canyon University|
|9||TAMUC||Texas A & M University-Commerce|
|10||USM||University of Saint Mary|
|13||USW||University of the Southwest|
|15||UOPX||University of Phoenix-Nevada|
|16||OC||Oklahoma Christian University|
|17||NEC||New England College|
|18||CUS||City University of Seattle|
|20||DBU||Dallas Baptist University|
|22||SJU||Saint Joseph’s University|
|23||FIT||Florida Institute of Technology-Online|
|24||NSU||Nova Southeastern University|
|25||GGU||Golden Gate University-San Francisco|
Alphabetic List of Graduate Marketing Schools Covered in this Ranking
The abbreviations used in the table below (and the rest of this article) are convenience and, as such, may not be official abbreviations. Scroll through the list to see all ranked colleges.
|NCES Name (abbrev, estdate, rank)||location||$in-state||$out-of-state|
|Capella University (CU, 1993, 19)||Minneapolis, Minnesota||$14,175||$14,175|
|City University of Seattle (CUS, 1973, 18)||Seattle, Washington||$13,708||$13,708|
|Columbia Southern University (CSU, 1993, 1)||Orange Beach, Alabama||$4,950||$4,950|
|Concordia University-Wisconsin (CUW, 1881, 8)||Mequon, Wisconsin||$9,864||$9,864|
|Dallas Baptist University (DBU, 1898, 20)||Dallas, Texas||$14,814||$14,814|
|Florida Institute of Technology-Online (FIT, 1958, 23)||Melbourne, Florida||$16,128||$16,128|
|Franklin University (Franklin, 1902, 21)||Columbus, Ohio||$15,240||$15,240|
|Gardner-Webb University (GWU, 1905, 2)||Boiling Springs, North Carolina||$7,380||$7,380|
|Golden Gate University-San Francisco (GGU, 1901, 25)||San Francisco, California||$16,830||$16,830|
|Grand Canyon University (GCU, 1949, 6)||Phoenix, Arizona||$9,284||$9,284|
|New England College (NEC, 1946, 17)||Henniker, New Hampshire||$13,560||$13,560|
|Nova Southeastern University (NSU, 1964, 24)||Fort Lauderdale, Florida||$16,760||$16,760|
|Oklahoma Christian University (OC, 1950, 16)||Edmond, Oklahoma||$13,176||$13,176|
|Post University (Post, 1890, 3)||Waterbury, Connecticut||$7,500||$7,500|
|Rivier University (Rivier, 1933, 7)||Nashua, New Hampshire||$9,342||$9,342|
|Saint Joseph’s University (SJU, 1851, 22)||Philadelphia, Pennsylvania||$15,840||$15,840|
|Saint Leo University (SLU, 1889, 5)||Saint Leo, Florida||$8,730||$8,730|
|Texas A & M University-Commerce (TAMUC, 1889, 9)||Commerce, Texas||$3,630||$10,650|
|Tiffin University (TU, 1888, 14)||Tiffin, Ohio||$12,600||$12,600|
|University of Phoenix-Nevada (UOPX, 1976, 15)||Las Vegas, Nevada||$13,120||$13,120|
|University of Saint Mary (USM, 1923, 10)||Leavenworth, Kansas||$10,710||$10,710|
|University of the Southwest (USW, 1962, 13)||Hobbs, New Mexico||$12,528||$12,528|
|Walden University (Walden, 1970, 12)||Minneapolis, Minnesota||$11,895||$11,895|
|Walsh University (WU, 1960, 11)||North Canton, Ohio||$11,610||$11,610|
|Wilmington University (WU, 1968, 4)||New Castle, Delaware||$7,992||$7,992|
Circular “Circos” Comparison Chart: Multiple Data Points
This comparison chart allows you to fairly easily compare all 25 ranked Marketing grad schools simultaneously. See the “Tips for Use” box below for details.