An online Master’s of Marketing degree can go a long way in today’s complex and ever-growing business environment. Graduates who are employed in the public relations and advertising sectors are often the ones responsible for controlling the interest of a product domestically by using marketing schemes and advertising campaigns to promote top brands. In addition, high-level marketing professionals can also impact the market on a global scale, depending on their role within an organization.
Although the field of marketing is a popular one, online degrees may be hard to find, particularly those that are inexpensive but still offer a unique curriculum and features that appeal to today’s graduate students. Those pursuing a master’s online in marketing are typically professionals already working in the field, so their academic requirements and expectations will likely differ from traditional students. To help you choose the best degree to meet your educational and career goals, we have compiled a list of the top 25 most affordable online Master’s in Marketing degrees below.
Methodology
Students looking to pursue an affordable Master’s in Marketing online degree will find hundreds of available programs in this field. Narrowing down degrees and schools based on quality, tuition, location, and delivery format can be confusing and difficult to organize, which is why we took it upon ourselves to compile the following list of the top 25 most affordable master’s online in marketing degrees. We consulted each school’s website as well as the National Center for Education Statistics (NCES), where we searched for the key phrase “graduate online marketing degree.” Our search yielded more than 50 results, which we then narrowed down to the top 25 based on tuition rates and student-to-faculty ratios.
Average Cost of Attendance
When choosing a university or college through which to earn an online graduate marketing degree, tuition is one of the first factors students consider. However, when doing so, it is important to keep in mind that just because a program costs thousands upon thousands of dollars does not necessarily mean that it will meet your academic and career goals. On the contrary, some of the most affordable programs on our list are also among the most highly ranked in terms of quality and learning outcomes. For the purpose of this list, we included both out-of-state and in-state tuition rates for your reference, but we only ranked schools based on the total cost of tuition for in-state students.
Points:
Under $20,000: 3 points
$20,001 to $30,000: 2 points
$30,001+: 1 point
Student-to-Faculty Ratio
When comparing universities and colleges that offer online marketing degrees, it is also important to think about your ideal learning environment. In other words, some students prefer the hustle and bustle of larger schools and classes that offer more majors to choose from, while others excel in smaller schools and classes that are more focused on providing individualized studies and programs. Although there are benefits and drawbacks to both large and small schools, for the purpose of this particular ranking, we awarded the most points to schools reporting small classes of 10 students or fewer.
Points:
10:1 or lower: 3 points
11:1 to 15:1: 2 points
Higher than 15:1: 1 point
Ranking Top 25 Most Affordable Online Master’s of Marketing Degrees
25. Rivier University – MBA in Marketing
Nashua, New Hampshire
Points: 3
Website
Rivier University’s affordable online MBA in Marketing provides students with a broad-based competency in strategic management, problem-solving, and leadership as well as specialized education in marketing policy and strategy, sales management, and advertising. The 36-credit low cost MBA program is comprised of seven-week classes, and courses are offered in an asynchronous format entirely online. Throughout the curriculum, students utilize effective communication techniques, evaluate technological innovation opportunities, develop critical thinking skills, and learn to analyze and solve situations that present ethical and legal issues for organizations. Most students may earn their degree within two years. Graduate students also have access to the Career Development Center, where they receive career planning, resume development, and professional advising services.
Degree Options:
Master of Business Administration in Marketing
In-State Tuition: $22,320
Out-of-State Tuition: $22,320
Student-to-Faculty Ratio: 23:1
24. Golden Gate University – MS in Marketing
San Francisco, California
Points: 4
Website
The affordable online MS in Marketing at Golden Gate University is a cutting-edge marketing program that is comprised of classes taught by leading practitioners and professors. Available online or on-campus, the inexpensive master’s program integrates practical and theoretical knowledge that prepares graduate students for roles within professional marketing settings. Students take 39 total units of courses, including classes in both marketing and business. Marketing courses cover digital marketing and eCommerce, consumer behavior, research, communications, and management, and students round out their degree with a marketing strategy and planning capstone course. Students are required to choose from one of three 12-unit concentrations in marketing analytics, digital marketing, or an individualized concentration in an approved area of study such as public relations, brand management, or integrated marketing communications.
Degree Options:
Master of Science in Marketing
In-State Tuition: $40,950
Out-of-State Tuition: $40,950
Student-to-Faculty Ratio: 9:1
23. Brandeis University – MS in Digital Marketing and Design
Waltham, Massachusetts
Points: 4
Website
Students who earn an affordable online MS in Digital Marketing and Design from Brandeis University are equipped to design and optimize marketing campaigns for various digital platforms and audiences as well as obtain and use advertising analytics on which to base marketing decisions. Students are required to complete 30 credit hours, including three electives and seven required courses in areas such as data science and analytics, multichannel marketing campaigns, writing, search engine marketing, digital marketing strategy, and social, Web, and marketing analytics. The low cost master’s degree program is available entirely online, and students may complete it on a part-time basis while continuing to work in their current roles.
Degree Options:
Master of Science in Digital Marketing and Design
In-State Tuition: $35,370
Out-of-State Tuition: $35,370
Student-to-Faculty Ratio: 10:1
22. City University of Seattle – Online MBA
Seattle, Washington
Points: 4
Website
City University of Seattle confers an affordable online MBA program that prepares graduate students to grow, manage, and lead diverse organizations. Students may customize the low cost online MBA program to meet their career goals through CityU’s emphasis areas, including a concentration in global marketing. Students take MBA foundation course as well as business core courses in addition to the classes in the chosen emphasis. Topics students explore through the curriculum include public relations and media management, channel management, consumer behavior, and strategic brand creation and management. Students may also choose to complete a marketing internship that provides them with a business-related learning experience.
Degree Options:
Master of Business Administration
In-State Tuition: $33,504
Out-of-State Tuition: $33,504
Student-to-Faculty Ratio: 9:1
21. Walsh University – MBA in Marketing
North Canton, Ohio
Points: 4
Website
The affordable online MBA with a specialization in marketing at Walsh University allows students to develop the skills necessary to lead marketing initiatives. Graduate students gain the foundational and research knowledge needed to market across various platforms in the information age, including integrated marketing communications, services marketing, and social media marketing. Areas of study include information systems, marketing, financial accounting, organizational behavior and communication, applied organizational research and analysis, and sustainable ethical leadership. The inexpensive MBA program is available entirely online and consists of 42 credit hours with a Pathway Course or 36 credit hours without a Pathway Course. Students take one eight-week course each term, earning their degree in as few as 12 months.
Degree Options:
Online MBA in Marketing
In-State Tuition: $29,610
Out-of-State Tuition: $29,610
Student-to-Faculty Ratio: 13:1
20. Washington State University – MBA in Marketing
Pullman, Washington
Points: 4
Website
The Carson College of Business at Washington State University provides an online MBA in Marketing that examines the roles of advertising practice and theory in business. Online coursework explores the underlying psychology and patterns of consumer behavior, providing graduate students with an in-depth look at the principles that guide international marketing. Students can expect to take courses in promotional management, new product marketing, and international marketing management as well as foundation courses in business and marketing and core courses in the areas of strategic leadership and functional business tools. The low cost MBA program culminates in three capstone courses in business administration. All coursework is available entirely online and can be completed within 22 to 29 months.
Degree Options:
Online MBA in Marketing
In-State Tuition: $29,268
Out-of-State Tuition: $29,268
Student-to-Faculty Ratio: 15:1
19. Concordia University-Wisconsin – MBA in Strategic Marketing
Mequon, Wisconsin
Points: 4
Website
The affordable online MBA in Strategic Marketing at Concordia University-Wisconsin is designed to teach students the skills they need to stay competitive. Designed for both current professionals and those looking to enter the field for the first time, the inexpensive online MBA program is comprised of 39 credits of coursework and prepares graduate students for careers as marketing managers, market research analysts, and marketing strategists. Students take classes entirely online, and the curriculum involves the study of marketing strategies such as pre-selling, store-traffic building, social marketing, loyalty programs, lead generation, and direct mail in all types of media, including the web, broadcast, and print.
Degree Options:
MBA in Strategic Marketing
In-State Tuition: $28,041
Out-of-State Tuition: $28,041
Student-to-Faculty Ratio: 11:1
18. Fairleigh Dickinson University – MS in Digital Marketing
Teaneck, New Jersey
Points: 4
Website
The affordable online MS in Digital Marketing at Fairleigh Dickinson University is comprised of an innovative curriculum that prepares students across a number of digital marketing areas. Some key topics of study include content, social media, mobile, email, and digital marketing as well as search engine optimization, Web analytics, website design, consumer behavior, and marketing research. Students take four credits in the foundation module, 14 credits in the digital marketing core, and 12 credits in enrichment courses, and classes last either eight or 15 weeks, depending on the course. Students are also required to complete a four-credit capstone experience through either the development of a thesis or a digital internship. This low cost online master’s degree program can be completed within two years.
Degree Options:
Master of Science in Digital Marketing
In-State Tuition: $27,750
Out-of-State Tuition: $27,750
Student-to-Faculty Ratio: 14:1
17. Franklin University – MS in Marketing and Communication
Columbus, Ohio
Points: 4
Website
Franklin University’s affordable online MS in Marketing and Communication prepares graduate students to lead organizations while cultivating productive employees and monitoring volume, market shares, and returns on investment. Available entirely online, this inexpensive master’s degree program is comprised of 40 semester hours of coursework. Students are exposed to key topics in the field, including metrics and analytics, new media, brand management, market research, creative production and concepts, digital marketing strategies, and behavioral research. Coursework also delves into applied marketing communication theory, leadership, management, and planning, and it culminates in a final marketing communication capstone course that builds upon all that students have learned throughout the program.
Degree Options:
M.S. Marketing & Communication
In-State Tuition: $26,800
Out-of-State Tuition: $26,800
Student-to-Faculty Ratio: 11:1
16. Grand Canyon University – Online MBA
Phoenix, Arizona
Points: 4
Website
The Colangelo College of Business at Grand Canyon University confers an affordable online MBA degree that cultivates leadership skills with a focus on core courses in operations management, managerial accounting, marketing management, applied business statistics and probability, finance principles, accounting practices, and leadership and organizations. Students also study economics, strategic management, managerial finance, and quantitative tools and techniques. The inexpensive online MBA program consists of theories and applications as well as case studies and both group and individual projects. Available entirely online, courses are eight weeks in length, and students must complete 46 total credits to graduate.
Degree Options:
Master of Business Administration
In-State Tuition: $26,450
Out-of-State Tuition: $26,450
Student-to-Faculty Ratio: 14:1
15. Tiffin University – MBA in Marketing
Tiffin, Ohio
Points: 4
Website
Tiffin University’s affordable online MBA with a concentration in marketing explores the techniques and practices commonly used to increase market positions and exposure. Examining the benefits and challenges in negotiating endorsements and sponsorships allows graduate students to develop the necessary skills to maximize revenue for both individuals and organizations. Available entirely online, this low cost MBA program is organized into two seven-week terms per semester beginning in January, March, May, July, August, and October. Students take 36 total hours of classes, including 24 hours of MBA core courses and 12 hours in the marketing concentration in areas such as marketing field analysis, global marketing management, strategic brand management, and information systems for marketing.
Degree Options:
MBA With a Concentration in Marketing
In-State Tuition: $25,200
Out-of-State Tuition: $25,200
Student-to-Faculty Ratio: 12:1
14. Messiah College – MBA in Digital Marketing
Mechanicsburg, Pennsylvania
Points: 4
Website
Messiah College confers an affordable online MBA with a concentration in digital marketing designed to equip leaders with the latest digital marketing tools, techniques, and strategies for big data analytics, mobile marketing, social media, and online advertising. This inexpensive online MBA program consists of 36 credits offered through eight- and six-week courses, and students may graduate within two years. Students take core business classes in accounting, finance, entrepreneurship, leadership, marketing, and strategy as well as concentration courses in marketing analytics, social media strategy, and digital marketing. The program also consists of a management capstone in which students incorporate what they have learned into an applied, integrative, supervised project.
Degree Options:
Master of Business Administration – Digital Marketing Concentration
In-State Tuition: $24,840
Out-of-State Tuition: $24,840
Student-to-Faculty Ratio: 12:1
13. Southern New Hampshire University – MBA in Internet Marketing
Manchester, New Hampshire
Points: 4
Website
In the affordable online MBA in Internet Marketing program at Southern New Hampshire University, students develop the skills they need to maximize their organization’s online presence in mobile platforms, social media, and search engines. Placing a special focus on reaching online audiences, the low cost MBA program ties proven Web marketing strategies and techniques back to real-world business challenges. Students complete 36 credits of study, including core business classes in operations management and technology, finance, accounting, entrepreneurship, leadership, and strategy as well as concentration courses in online marketing channels, strategic Internet marketing, search engine optimization, and search engine and website marketing.
Degree Options:
MBA in Internet Marketing
In-State Tuition: $22,572
Out-of-State Tuition: $22,572
Student-to-Faculty Ratio: 14:1
12. University of the Southwest – Online MBA
Hobbs, New Mexico
Points: 4
Website
The affordable MBA at the University of the Southwest is available entirely online and consists of courses starting every eight weeks. Offered by the College of Business Administration, the inexpensive online MBA program can be completed in as few as 12 months. Students may choose to pursue a concentration in marketing that is designed for those seeking careers in promotion, advertising, sales, or marketing. The curriculum involves core courses in financial management, marketing concepts and strategies, business analytics and econometrics, leadership, and information technology for managers as well as specialization courses in small business marketing, e-marketing, innovation management, and information technology for e-businesses. The program culminates in an organizational design and strategy capstone for a total program requirement of 36 credits of study.
Degree Options:
MBA
In-State Tuition: $22,000
Out-of-State Tuition: $22,000
Student-to-Faculty Ratio: 14:1
11. Oklahoma Christian University – Online MBA
Oklahoma City, Oklahoma
Points: 4
Website
Oklahoma Christian University offers a top-ranked affordable online MBA program that can be completed in as few as 12 months by taking two classes per week or as few as 24 months by taking just one class per week. Offered entirely online, on-campus, or a combination of the two, students can choose from nine targeted academic tracks, including one in marketing. Students with a bachelor’s degree in an unrelated field may need to take preparatory courses before beginning the program. The low cost online MBA involves nine core business classes in areas such as information technology, economics, accounting, strategic management, leadership, and marketing management as well as three marketing specialization classes in international marketing, marketing research, and e-commerce marketing and management.
Degree Options:
MBA
In-State Tuition: $21,175
Out-of-State Tuition: $21,175
Student-to-Faculty Ratio: 14:1
10. University of North Texas – MBA in Marketing
Denton, Texas
Points: 4
Website
The Department of Marketing at the University of North Texas offers an affordable online MBA in Marketing that provides students with excellent managerial skills and a strong conceptual foundation. Students may pursue the inexpensive MBA program on a part- or full-time basis, and classes are available entirely online. The low cost online MBA program is comprised of 36 credits of study, including six core courses in business, two required marketing courses in marketing planning and strategic marketing, one elective course, and three supporting courses in areas such as strategic logistics management, strategic supply chain management, decision-marketing in global markets, and customer behavior. Online schedules rotate, and many classes are offered every semester.
Degree Options:
MBA in Marketing
In-State Tuition: $19,392
Out-of-State Tuition: $34,584
Student-to-Faculty Ratio: 24:1
9. University of Maryland University College – MSM in Marketing
Largo, Maryland
Points: 4
Website
The affordable online MS in Management with a specialization in marketing at University of Maryland University College teaches the foundations of solid management practice as well as the latest marketing strategies to help graduate students gain a competitive edge in the field. The 36-credit online curriculum includes key topics in marketing research, marketing management, ethical and legal issues in global communication, international marketing, direct marketing, consumer behavior, and brand management. Other areas of study include marketing analytics, digital marketing, and data mining and analysis. Students must complete a strategic management capstone course prior to exiting the program, and graduates are prepared for senior-level marketing positions in the public or private sectors, leading business-to-business and consumer-focused organizations.
Degree Options:
Management Master’s Degree With Marketing Specialization
In-State Tuition: $16,488
Out-of-State Tuition: $23,724
Student-to-Faculty Ratio: 18:1
8. Texas A&M University-Commerce – MS in Marketing
Commerce, Texas
Points: 4
Website
The affordable online MS in Marketing at Texas A&M University-Commerce helps students develop the fundamental marketing skills and knowledge associated with digital marketing, market analysis, and decision-making through the latest analytics. The 100 percent online degree can be completed in as few as 30 hours for students with transfer credits or as few as 42 hours for those without a bachelor’s degree in management. Students take core courses in marketing research and strategy, marketing communications, interactive and digital marketing, consumer behavior, marketing management, and applied business research. Three elective options are offered: a general track, a digital marketing minor, or a marketing analytics minor. Those who choose to complete a minor are required to participate in an internship prior to graduating.
Degree Options:
Master of Science in Marketing
In-State Tuition: $13,940
Out-of-State Tuition: $31,370
Student-to-Faculty Ratio: 18:1
7. Fort Hays State University – MBA Digital Marketing
Hays, Kansas
Points: 4
Website
The affordable online digital marketing concentration within the MBA at Fort Hays State University prepares students for careers as search engine marketing associates, bloggers, social media strategists, and customer service representatives. The MBA degree consists of 12 classes, or 34 credits of study, in areas such as marketing, economics, finance, and management. In addition to completing core business classes for the MBA degree, students following the digital marketing concentration choose from three courses in areas such as database marketing, integrated marketing communications, social media marketing, strategic electronic marketing, or social media marketing content and analytics.
Degree Options:
MBA Digital Marketing Concentration
In-State Tuition: $13,600
Out-of-State Tuition: $13,600
Student-to-Faculty Ratio: 17:1
6. Post University – Online MBA
Waterbury, Connecticut
Points: 4
Website
Earning an affordable online MBA degree from Post University opens doors to a number of employment opportunities across a broad spectrum of organizations, ranging from marketing to finance and technology to healthcare. Students complete core classes that lay the groundwork for their concentration as well as a required capstone course. Those following the marketing concentration area take an additional three classes in consumer psychology and buying motivations, strategic brand management, and advanced marketing research and analytics. Graduates of this low cost online MBA program are prepared to pursue careers as executives and directors, marketing strategists, product developers, product researchers, business development managers, and marketing analysts.
Degree Options:
Master of Business Administration (MBA)
In-State Tuition: $10,560
Out-of-State Tuition: $10,560
Student-to-Faculty Ratio: 23:1
5. University of Saint Mary – Online MBA in Marketing
Leavenworth, Kansas
Points: 5
Website
The University of Saint Mary provides an affordable online MBA with a concentration in marketing and advertising management that can be completed within one year. Students explore the concepts of planning, buyer behavior, and market research and strategy as well as the ideology behind effectively motivating teams. This low cost online MBA program requires a total of 36 credit hours of study, including nine core courses and three classes in buyer behavior and marketing research, today’s advertising industry, and advanced marketing strategy and planning. Graduates are prepared for a number of marketing- and advertising-related jobs such as brand manager, marketing director or manager, and marketing analyst.
Degree Options:
MBA Marketing and Advertising Management
In-State Tuition: $22,680
Out-of-State Tuition: $22,680
Student-to-Faculty Ratio: 9:1
4. Saint Leo University – Online MBA in Marketing
St. Leo, Florida
Points: 5
Website
The College of Business at Saint Leo University confers an affordable online marketing Master of Business Administration designed for students who are either currently employed or working towards a career in marketing-related fields such as e-marketing, marketing research, brand management, promotions, and sales. The inexpensive ACBSP-accredited online program is comprised of 36 credits that can be completed in one year by taking two courses per eight-week term. Areas of study include advertising and promotion, sales management, global marketing, strategic management, global business management, accounting, economics, and human resource management. Students may further tailor their degree by selecting one of three courses in marketing research, e-marketing, or brand management. An optional three-credit internship is also available.
Degree Options:
Marketing MBA Concentration
In-State Tuition: $19,980
Out-of-State Tuition: $19,980
Student-to-Faculty Ratio: 14:1
3. East Tennessee State University – MS in Digital Marketing
Johnson City, Tennessee
Points: 5
Website
With an emphasis on providing relevant, current classes on topics faced by today’s digital marketers, the affordable online MS in Digital Marketing at East Tennessee State University encompasses an innovative, cutting-edge learning environment and curriculum. Low cost online courses cover topics in digital marketing research, B2B/B2C digital marketing, online consumer behavior, digital marketing strategy, online metrics and Web analytics, search marketing, and social media. Offered through the ETSU College of Business and Technology, the business-based program is available entirely online and taught by the same faculty that teach on-campus courses. Graduates of this inexpensive online master’s degree program are equipped for both the future and current digital marketing landscapes and are able to leverage their knowledge of analytics, strategy, and research to reach critical business objectives.
Degree Options:
Master of Science in Digital Marketing
In-State Tuition: $19,944
Out-of-State Tuition: $25,416
Student-to-Faculty Ratio: 15:1
2. Ohio Christian University – MBA in Digital Marketing
Circleville, Ohio
Points: 5
Website
Ohio Christian University confers an affordable online MBA with a concentration in digital marketing that is designed to provide greater study for active marketing professionals as well as for those looking to enhance their roles with marketing experience. The low cost online MBA requires 36 semester credits that emphasize real-world applications, ethics, business management skills, and strategic and critical thinking. In addition to completing core MBA courses, students take four six-week classes within the specialization in areas such as product and brand development, the psychology of marketing, digital marketing, and marketing and advertising for managers. After finishing the program, graduates are prepared to manage and lead the strategic marketing development of organizations in the digital economy.
Degree Options:
Master of Business Administration Digital Marketing Concentration
In-State Tuition: $19,080
Out-of-State Tuition: $19,080
Student-to-Faculty Ratio: 11:1
1. Wilmington University – Online MBA
New Castle, Delaware
Points: 5
Website
The College of Business at Wilmington University offers our best affordable online MBA designed to prepare graduate students for leadership and management positions in a variety of business enterprises. The marketing management concentration consists of five courses in the concentration and seven courses in the MBA core in the fields of business strategy, quantitative methods, leadership, management, accounting, finance, and economics. Key topics in marketing include integrated marketing communications, B2B and B2G marketing, and market research and consumer behavior. Students also study two additional program competencies of formulating business strategies in order to meet customer service, marketing, and sales needs as well as demonstrating knowledge of management problems that affect global marketing faced by today’s organizations.
Degree Options:
Master of Business Administration (MBA)
In-State Tuition: $17,172
Out-of-State Tuition: $17,172
Student-to-Faculty Ratio: 13:1
Frequently Asked Questions
What are the Career Options for a Master’s of Marketing Degree?
Students who earn a Master of Business Administration or a master’s degree in marketing are qualified for a number of top-level positions, although eligibility depends on other factors, including the location of employment, company size, level of experience outside of the degree, and specific title. Four of the most common career options for a Master’s of Marketing degree include:
- Top Executives: These professionals are responsible for managing branches or departments within their organizations. In corporate marketing, the top executives typically act as creative directors or marketing directors who manage employees, review sales reports, and perform other duties with the goal of ensuring the department is meetings its goals.
- Sales Managers: These professionals are responsible for overseeing sales teams at nonprofits, private companies, and large organizations. They are tasked with developing sales objectives and goals for their employees as well as using data analysis and evaluation to measure organizational performance. Sales managers may also design and/or implement professional development opportunities such as training programs for employees.
- Market Research Analysts: These professionals are responsible for conducting the research that shapes campaigns by analyzing market activity and competitor rates, sales trends, and demographic-related information such as the socioeconomic background, location, and age of various consumers. Research analysts compile the information they have obtained into reports before presenting the data to higher-ups using graphs, data tables, and other tools of measurement.
- Marketing, Promotions, and Advertising Managers: These professionals are responsible for creating and overseeing marketing campaigns. Whether the campaign involves digital and web-based media, banners or other types of print advertisements, billboards and consumer surveys, or promotional giveaways, these individuals find a way to promote specific services and goods with the goal of creating a buzz among customers. Managers in this sector often work with finance personnel, graphic designers and artists, sales managers or representatives, and other departments in order to create successful campaigns.
How Much Can You Earn in This Field?
According to the U.S. Bureau of Labor Statistics (BLS), overall employment of advertising, promotions, and marketing managers is expected to grow 10 percent between 2016 and 2026, faster than the average for all occupations. In addition to increasing job growth, graduates who earn a master’s in marketing may also enjoy higher salaries, although expectations will vary depending on the specialization chosen.
For example, marketing managers earned a mean annual wage of $147,240 in May 2018, with the highest 10 percent earning more than $208,000 per year and the lowest 10 percent earning less than $69,840 per year. Top-paying industries for this occupation include apparel manufacturing, oil and gas extraction, motion picture and video industries, cable and other subscription programming, and scientific research and development services.
On the other hand, market research analysts earned $63,120 in May 2018, with the highest 10 percent earning more than $121,080 per year and the lowest 10 percent earning less than $34,000 per year. Top-paying industries for this occupation include publishing industries with the exception of the Internet, management of enterprises and companies, insurance and finance, wholesale trade, and technical, scientific, and management consulting services.
Are There Any Professional Organizations for Marketing Graduates?
Students looking to learn about the various disciplines of marketing and/or make professional connections in order to advance in this field might consider joining a professional organization. Although not all professional organizations are created equal, most offer benefits such as active job boards and career services, online training and opportunities for educational development, networking events such as presentations and seminars, and other services that benefit current marketing students, recent graduates, and professionals already established in their chosen role. Resources like the following three organizations may be invaluable as you pursue an online master’s of marketing degree and get ready to pursue a position in this industry.
- Search Engine Marketing Professional Organization (SEMPO)
- Society for Marketing Professionals (SMPS)
- American Marketing Association (AMA)
What Will You Learn in an Online Master’s in Marketing Degree Program?
In a graduate-level marketing degree, students explore advanced concepts used in the field while continuing their studies of foundational marketing theories. Students explore a comprehensive study of marketing techniques and concepts through case studies and real-life simulations such as role-playing exercises and mock presentations, allowing them to develop a variety of leadership and management skills. Some typical courses one will take in this program include:
- Financial Analysis of Marketing Decisions
- Integrated Marketing Communications
- Customer Relationship Management
- Understanding Consumer Behavior
Master’s degrees in marketing provide students with a business background as well as specialized education in the field of marketing. The first one or two semesters are dedicated toward learning the basics of management and business as many graduate students use this degree to become a marketing manager. The remainder of the program is spent on learning various aspects of marketing. Many programs require students to complete a thesis or participate in an internship before graduating.
How Do You Choose a Marketing Master’s Degree?
Depending on the school, you may need to choose between two types of marketing degrees: a generalized marketing degree that covers all areas of the industry or a specialized marketing degree that focuses on one particular type of marketing such as sales, advertising, or promotions. Some degrees are designed for students without a bachelor’s in a related field and provide a general overview of marketing. Conversely, students who are already working in the field may wish to choose a program that teaches advanced management and marketing skills.
When choosing a marketing master’s degree, it is also important to think about the career paths of past graduates. Make sure that alumni have gone on to pursue careers similar to your professional goals, and ensure that the degree is accepted in that particular position. You may also consider the marketing internships offered in your area as the type of internship may define your future career. Similarly, look for networking opportunities with industry professionals and alumni that the school may provide.
If you are pressed for time, consider pursuing an online degree or a program that offers weekend or evening courses. Doing so allows you to further your education without neglecting your work or family responsibilities. Keep in mind that an online master’s in marketing degree is just as valuable and rigorous as a degree earned in-person; the online option simply provides students with more flexibility to complete coursework at their own pace at a time that is best for them.
Marketing is constantly changing, mainly due to Big Data, social media, technology, and other factors. Although the fundamental practices in the field remain the same, earning an online master’s in marketing degree can expand a student’s knowledge of the field’s landscape as it changes overall. The affordable online Master’s of Marketing degrees listed above may also offer the opportunity for students to build upon previous work and educational experience to develop a career based on graduate-level concepts and experience.
AS Staff
This concludes our ranking of the top 25 most affordable online Master’s of Marketing degrees.
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